The purpose of the Heritage Tourism Strategy is to preserve and celebrate Banff’s unique mountain culture and environment. By connecting with tourists, businesses and locals, BHT can continue to advance important heritage tourism elements and make a tangible difference to the visitor experience in BNP. The Strategy’s key objectives are as follows:

1.  To make all visitors and residents of BNP and the Town of Banff aware they are in a national park and World Heritage Site by actively fostering appreciation and understanding of the nature, history, and culture of BNP, the Town of Banff and surrounding areas

2.  To encourage, develop and promote opportunities, products and services consistent with heritage and environmental values

3.  To encourage environmental stewardship initiatives upon which sustainable heritage tourism depends

4.  To strengthen employee orientation, training and accreditation programming as it relates to sharing heritage understanding with visitors