To engage in marketing activities that encourage visitation, including repeat visitation, that generate revenue for our members
To be a winning team; world class in our brand approach, leading through innovation, forward in our thinking and focused on delivering a competitive advantage for our members
(a) To operate as a destination marketing organization for the purpose of promoting the places, services, products and attractions of the Town of Banff, the community of Lake Louise, and Banff National Park;
(b) To establish and maintain a central, member based tourism organization to enhance the position of Banff, Lake Louise and Banff National Park as a preferred year-round mountain destination resort;
(c) To coordinate the efforts of private firms, public sector agencies, and community groups which have an interest in the marketing and development of tourism within Banff, Lake Louise and Banff National Park;
(d) To enhance and improve the experience of visitors to Banff, Lake Louise and Banff National Park;
(e) To support the interests of the tourism industry in Banff, Lake Louise and Banff National Park; and,
(f) To encourage the adoption of heritage tourism values by the tourism industry in Banff, Lake Louise and Banff National Park.
(g) To fulfil the Objects of the Bureau by: implementing mandatory financial contributions rule applicable to some or all of the Members; by providing destination marketing services, visitor experience and visitor information services to third parties; by accepting grants and donations from third parties or, by other means.
Banff Lake Louise Tourism is a membership based organization dedicated to the promotion of Banff, Lake Louise and Banff National Park as a world class year round destination. Founded and funded by its members, BLLT’s organizational history demonstrates the destination’s commitment to tourism marketing.
Organizational Priorities and Principles
Accountability - We will act with integrity, fairness, equity and accountability in all we do. Banff Lake Louise Tourism will act as a collective membership organization championing the standards for a world class destination and marketing organization.
Agile - Organizationally we recognize the dynamic and competitive landscape in which we operate. We will be agile in our responses and will keenly focus on appropriately responding to changing market conditions that will lead to increased competitiveness and membership value.
Ambassadors - Each team member at Banff Lake Louise Tourism will, at all times, recognize the leadership and ambassador roles associated with being a representative of our organization. We will recognize the deep responsibility associated with being empowered to represent a community, a competitive business sector and a Canadian Icon.
Innovative - Organizationally we will embrace innovation to allow us to remain at the forefront of a competitive landscape and constantly seek ways to increase effectiveness and gain efficiencies.
People Management - Banff Lake Louise Tourism will be an employer of choice through a positive work environment, opportunities for staff training and development and the protection of a positive organizational culture. Our culture will focus on fostering creativity, empowerment of staff and the encouragement of the team values of both cooperation and leadership.
Stewardship - Banff Lake Louise Tourism will uphold the values and principles of Canada’s iconic and first National Park in our activities. We will be stewards for our unique and cherished destination recognized world-wide and highlighted as one of Canada’s internationally recognized World Heritage Sites.
Strategic Planning - Banff Lake Louise Tourism will have regular and ongoing strategic planning processes which will provide guidance and direction for the creation of an annual business plan; including both strategic and operational components.