Explorer Quotient

Find out more about your audience

Facts & Figures

We’ve done the research for you

Chunks & Charticles

Sidebar Snippets

Signature Experiences

Canada’s Best

The Classics

Banff’s Bucket List


Suggested Locations for Shooting

The Real Banff/ Facebook/ Twitter

Social Media


Best in Show

Media Matters

How we can help


In 1885 when three Canadian Pacific Railway workers discovered natural hot springs near what is now the Town of Banff, one of Canada's great stories - the creation of the nation's first national park - was born.

Today, Banff National Park continues to provide limitless inspiration to modern story tellers and adventure seekers alike. This place of spectacular natural beauty is also a place steeped in legendary tales of exploration, discovery and even mystery.

We invite you to share our story in your own words.

Use Our Resources 

Please use our online media kit as a source of information and inspiration to assist in the development of your story, as well as our image library where you will find high-resolution photographs to compliment just about every article.

Here you will find an evolving array of original story ideas, a selection of sidebar snippets as well as handy background and factual information about our iconic destination. Our story starters are also complimented by Explorer Quotient to help you identify the traveler type to whom your feature may appeal.

If you do not find something you are looking for here, please do not hesitate to contact our media relations team, Kymberley Hill and Helena Cox, at the numbers and email addresses below.

We also welcome your input on improving our site as we strive to develop the world's finest online media kit.

Here are some ideas to get you started…

Jonny Bierman
Coordinator, Media