Banff Lake Louise Tourism and Paddy Pallin partner for social media contest

Awesome Aussies wanted for Extraordinary Adventure in Banff

Banff, Canada – June 22, 2011 – Two lucky Australians will be winging their way to Banff, Canada, this November for an extraordinary Winter Wonderland adventure and a one-of-a-kind modeling gig.  Whilst enjoying two weeks in Banff National Park, the winning pair will also be featured in the Paddy Pallin Winter 2012 catalogue.

“Banff is so popular among Australians that you can easily find Tim-Tams and Vegemite in local markets” said Julie Canning, President & CEO, Banff Lake Louise Tourism. “We’re proud to partner with Paddy Pallin to help Australian adventurers extend their winter season with a trip to The World’s Finest National Park.”

“Paddy Pallin has been outfitting adventurous Australians since 1930,” said Sarah Hunt, Marketing Manager, Paddy Pallin. “Our upcoming Winter catalogue will be shot entirely in Banff and Lake Louise – an inspirational destination at the top of the list for Australian travellers and explorers.”

Two Australians already living and working in Banff have already been selected to act as local ambassadors to share their adventures in Banff with their fellow Aussies.  Online video and blog entries will detail the experiences that await the lucky winners.

Program partners include Banff Lake Louise Tourism, Paddy Pallin, The Canadian Tourism Commission, Travel Alberta and Adventure World.

The campaign is supported by in-store posters at Paddy Pallin retail locations, online advertising, email newsletters and social media, including Banff Lake Louise Tourism’s @Banff_Squirrel Twitter account, one of the world’s Top 10 most influential destination marketing organizations on Twitter.

Australian residents age 18 and older can enter the contest via Banff Lake Louise Tourism’s Facebook fan page (http://www.facebook.com/banffnationalpark) or the Paddy Pallin Facebook page (http://www.facebook.com/paddypallin ).

About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park.  Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership.

About Paddy Pallin
Since its inception in 1930, the name of Paddy Pallin became synonymous with the Australian bush, and the company he founded has grown to become Australia's leading supplier of specialist outdoor and travel gear. The company, still owned by the Pallin family, now has thirteen stores throughout Australia as well as online, mail order and corporate sales divisions. Paddy Pallin was the first to provide functional, high quality equipment for the outdoors and his company continues to be the market leader today.

About Adventure World
Adventure World has been designing holidays for Australians for over 30 years and is known for its understanding of less traditional tourist destinations, and providing unique product offerings. The Adventure World product portfolio is centered on providing tailor-made soft adventure programs, including cruise, family, ski, and luxury.

For media inquiries, please contact:
Mary Morrison, Manager, Travel Media Relations, Banff Lake Louise Tourism at mary@banfflakelouise.com

Sarah Hunt, Marketing Manager, Paddy Pallin at shunt@paddypallin.com.au.

Christine Nquyen, Media & PR Manager, Adventure World at Christine.Nquyen@ppr.com.au