Expedia Facebook Friends Can Win Trip for Six to Banff and Lake Louise and other luxury travel worth more than $1 Million

Banff National Park Only Canadian Destination Featured in Historic Expedia Facebook Promotion

BANFF, ALBERTA, CANADA, April 6, 2011 –Banff Lake Louise Tourism today announced that a luxury vacation to Banff National Park for six lucky friends is among over a million dollars’ worth of travel prizes that Expedia.com, the world’s leading online travel agency, is awarding to Facebook friends. The Expedia® Friendtrips™ Game is the largest sweepstakes ever hosted on Facebook. The game began March 31 and will run for six weeks. At the game’s conclusion, a vacation to Banff and Lake Louise valued up to $60,000 will be awarded to a winning entrant and five friends.

 

BANFF, ALBERTA, CANADA, April 6, 2011 – Banff Lake Louise Tourism today announced that a luxury vacation to Banff National Park for six lucky friends is among over a million dollars’ worth of travel prizes that Expedia.com, the world’s leading online travel agency, is awarding to Facebook friends. The Expedia® Friendtrips™ Game is the largest sweepstakes ever hosted on Facebook. The game began March 31 and will run for six weeks. At the game’s conclusion, a vacation to Banff and Lake Louise valued up to $60,000 will be awarded to a winning entrant and five friends.

"This is truly a historic campaign, combining the world’s largest social network with the world’s leading online travel site," said Julie Canning, president & CEO of Banff Lake Louise Tourism. "To be the only featured Canadian destination, and as the world’s finest national park, we are extremely excited and honored to be amidst such exceptional international travel destinations."

To play, prospective world travelers merely need to become a fan of Expedia’s on Facebook at www.facebook.com/expedia. Should a group of six friends win the trip to Banff National Park, an extraordinary vacation awaits. One lucky traveler and five friends will fly to the heart of the Canadian Rockies and stay at The Fairmont Banff Springs Hotel for 4 nights and The Fairmont Chateau Lake Louise for 3 nights. This amazing vacation will also include meeting the mayor of Banff, the world famous Banff Squirrel (not at the same time), private receptions, VIP dinners, all the top attractions, even glacier viewing from a helicopter, and so much more. 

"This is not only the largest sweepstakes ever hosted on Facebook, it is the largest promotion in Expedia’s history, by a wide margin," said Scott Durchslag, president, Expedia Worldwide. "The contest and the prizes may be grand and extraordinary, but our rationale for doing this is pretty simple: We want to say thanks. Millions of travelers rely on Expedia to help them book the perfect vacation. They’ve helped us become the world's largest online travel agency. And we are grateful for our customers’ loyalty and friendship."

In addition, winners will have the chance to win luxury trips to a wide array of vacation destinations around the world. Vacation destinations include extended tours through South America on LAN and through Europe on Norwegian Cruise Line’s Jade, Australia, Bermuda, France, Las Vegas, Villa La Estancia Riviera Nayarit in Mexico, New York, South Africa, South Korea, Buccament Bay Resort on St. Vincent in St. Vincent & the Grenadines or Tahiti.

About Banff Lake Louise Tourism-Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Banff National Park, a UNESCO world heritage site, offers visitors the opportunity to enjoy the rugged raw beauty of an unspoiled landscape with a lavish array of world-class amenities. From the finest bottle of wine to relaxing in a natural hot spring with the world's finest view, it can all be found in Banff National Park.