The most successful destination brands in the world today consistently evoke positive feelings with visitors over time. With each new travel experience introduced within the destination, the brand is refreshed and recharged. Accordingly, the physical destination is an object around which visitors have experiences.
As a Canadian icon destination, we help guide our members and partners as they define the Banff Lake Louise brand through the development of new, innovative travel experiences. These experiences will be represented by the images and symbols offered on this site, and in turn, consumers and clients will develop a relationship with these materials - the result, more strength in the marketplace for our members and partners.
As we move forward in building the Banff Lake Louise brand with our members, partners, clients, media, and visitors, we will continue to celebrate examples of newly created experiences and novel approaches to adopting Banff Lake Louise brand images and symbols. As our brand grows – so will this section.
If you have any questions regarding this section, or have examples of how your organization can adopt brand elements. Please contact Lori Bayne, Director, Communications at 403-762-0273 or email lori@banfflakelouise.com