Banff Lake Louise Tourism was formed in 1992 as private non-profit destination marketing organization for the Town of Banff, the hamlet of Lake Louise and Banff National Park. We have six primary objectives:
To operate as a destination marketing organization for the purpose of promoting the places, services, products and attractions of the Town of Banff, the community of Lake Louise, and Banff National Park;
To establish and maintain a central, member based tourism organization to enhance the position of Banff, Lake Louise, and Banff National Park as a preferred year-round mountain destination resort;
To coordinate the efforts of private firms, public sector agencies, and community groups which have an interest in the marketing and development of tourism within Banff, Lake Louise, and Banff National Park;
To enhance and improve the experience of visitors to Banff, Lake Louise, and Banff National Park;
To support the interests of the tourism industry in Banff, Lake Louise, and Banff National Park; and,
To encourage the adoption of heritage tourism values by the tourism industry in Banff, Lake Louise, and Banff National Park.