Banff Rated #1 by TripAdvisor.com

For Immediate Release

April 29, 2008

Banff Lake Louise Tourism
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Banff Rated #1 by TripAdvisor.com

Popularity and Ratings Determine We Are the Best!

Banff National Park, Alberta – TripAdvisor has announced the results of its 2008 Traveler’s Choice Destinations Awards and the winner is Banff, rated Canada’s #1 destination. Awarded through the unbiased opinions of millions of travellers who visit the site, Banff is known for its reputation to enthrall visitors.

Winners are determined by a combination of TripAdvisor's Popularity Index and traveller ratings. The Popularity Index is a well-defined decision matrix that determines traveller satisfaction based on hotel reviews, travel articles and opinions found throughout the web.

“We are thrilled to be chosen #1 for Canada by the world’s largest travel community”, says Julie Canning, President and CEO of Banff Lake Louise Tourism. These coveted awards have earned their distinction from those who know the best – authentic travelers. Lake Louise has also earned third place for Canada and together these destinations have been rated within the World’s Top 20 travel list.

Banff National Park is one of the finest places on Earth, a dynamic destination with rare outdoor adventures, breathtaking mountain scenery, authentic historical depth, and unforgettable gourmet cuisine. It is only natural that we have been recognized by travellers worldwide.

In its inaugural year, the TripAdvisor Travelers' Choice Destinations Awards celebrate the world's top destinations for their unique beauty or abundance of attractions because they are exceptional places.

To download a listing of winners, visit www.tripadvisor.com/TCDestinations. For a visit to the winning destination, visit www.banfflakelouise.com.

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About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Annik LaRoche at annik@banfflakelouise.com. www.banfflakelouise.com.