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Banff Squirrel takes over the world

08/14/2009 01:19 pm

Tags: Squirrel , Banff National Park , Lake Minnewanka , National Geographic

Just in case you have no idea what I'm talking about here's the photo of the Squirrel Portrait that has the world going nuts.

That one photo has popped up everywhere since becoming the photo of the day at National Geographic... The Globe and Mail National, CBC, Ottawa Citizen, National Post, AOL News, Minneapolis Star Tribune, the UK Sun, Yahoo! News, the UK's Daily Mail & Telegraph even hosted the photo on their front pages. With appearances as far away from the Canadian Rockies as Italy, Australia and South Korea, this little fellow has the whole world chuckling.

Not only have the news channels gone squirrely, but BuzzFeed.com has done a 'create your own crasher squirrel' application allowing squirrel lovers everywhere to create their own squirrel invasion photos!

Twitter has been a buzz with comments about this phenomena... comments such as:

@NathanDFrench: "is it just me or does everyone have the Banff Squirrel as their background?" @irisdias: "The Banff squirrel is everywhere today. I want to take lessons from his publicist." @Libarbarian: "Squirrel, squirrel, shake your bushy tail... Net goes nuts over Banff's scene-stealing squirrel"

Looking for away to follow the adventures of this curious creature?

Comments

What about the photo takers?

Tiz

Friday August 13 2010 06:56:51 pm

This is all well and good (that you guys got so much mileage out of a funny photo), but what about the people who actually took the photo? What did THEY get out of this? It was THEIR photo, so they should be reaping SOME rewards for all of this. You jumped on a superb marketing opportunity brought about by some tourists. Don't those people get some sort of consideration for having taken the photo that started it all???

Congratulations!

Milena regos

Saturday September 19 2009 04:35:16 pm

I love your campaign! I think it's very authentic, fun and engaging. I'm happy this little incident happened and it's just what you needed for a successful social media campaign. Carry on the buzz - it will be a challenge.

I wrote a blog post about it on my website.

http://www.outandaboutmarketing.com/2009/09/banff-tourism-small-squirrel-big-noise/

Congratulations guys!

Milena Regos
Word-of-mouth creator
Outandaboutmarketing.com

Crasher Squirrel iPhone App

Ann

Wednesday September 09 2009 10:41:26 am

Check out Crasher Squirrel iPhone App: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=328193564&mt=8

Squirrel makes our day!

Ann

Monday August 24 2009 08:43:32 am

After our family vacation to Banff this summer and taking many pictures of the ground squirrels in our campground, we loved the "Squirrel Crasher" photo. I clipped it out of our local newspaper and posted it on our refridgerator. Now, everytime we open the fridge he makes us smile!

Thanks for sharing this photo with the world!

This picture went on my dreamboard!

Gregor Anton

Wednesday August 19 2009 03:17:47 pm

Aloha from Lulu's Surf Bar on Waikiki Beach!

This really is a remarkable picture... I saw it last night at my hotel in Honolulu, along with more time lapsed pictures to proof that this is the real deal and not some photoshop scam. ...It's always great to see Canadian content abroad!

That's quite something isn't it? And it'll make that couple smile for many years on in.

So while I was boogie boarding in Waikiki waiting to catch a wave, I started thinking... We all need to have moments like this... Moments that'll make you smile and make you realize why you do the things that you do. Why you set goals, why you run your own business, and why your clients come back to purchase more products and services from you.

Keep Reading Here:
http://marketingworkshops.ca/wordpress/blog1210

Mahalo!

PS: Do you have a Dreamboard? You should!
http://marketingworkshops.ca/wordpress/blog1206

Put the Banff Squirrel Everywhere

Mike Koss

Monday August 17 2009 02:49:15 pm

Put the Banff Squirrel on top of any web page along with your own comment text. Check out this example:

http://www.quip-art.com/A6

Create your own from this page:

http://www.quip-art.com/overlay/18005

Enjoy!

Banff Crasher Squirrel: The Movie

Steve

Monday August 17 2009 08:41:53 am

Check out the Banff Crasher Squirrel Movie on YouTube:
http://www.youtube.com/watch?v=e81RaPGKum8

Weding Crasher Squirrel?

Craig

Sunday August 16 2009 08:14:38 am

I love the Banff crasher squirrel. He managed to show up in one of my wedding photographs the other day! It's a Wedding Crasher Squirrel...

http://www.lusterstudios.com/wedding-crasher-squirrel-banff-canada/

Craig

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