Banff Lake Louise Tourism Media Releases

Mythical Chinese Dragon Returns to Banff National Park

Mon, 11 May 2009 20:18:51 GMT

Registration Opens as Event receives Approval

Banff National Park, Alberta (May 11, 2009) – The second annual Dragon Boat Festival in Banff National Park has been approved to glide across the mystical waters of Lake Minnewanka on August 15 and 16. Registration opens today for the races which are set to enhance the visitor experience while showcasing a low impact activity offered in a national park environment.

The centuries-old dragon boat race requires teams of up to 20 paddlers to bring their unified competitive spirits to successfully cross the finish line. This year’s non-motorized long-boat canoe races include heats of 200 and 500 metre stints as well as a specialty cup courses including include Breast Cancer Survivors and Emergency Medical Services.

“Last year there were 15 boats that took part in the first ever Dragon Boat Festival in Banff National Park and we are anticipating more entrants this year,” says Stu Back, director of in-resort services. “New for 2009 we are adding commentary and a Jumbotron to enhance the spectator’s experience and all racers will be using mandatory shuttles to get to and from the race site.”

“The Alberta Dragon Boat Race Foundation is excited to once again be apart of the 2nd Annual Banff National Park Dragon Boat Festival at Lake Minnewanka. We look forward to this event being as successful in 2009 as it was in 2008,” indicates Theresa E. Seitz, president, Alberta Dragon Boat Race Foundation.

For full details on The Dragon Boat Festival visit http://www.banfflakelouise.com/events-and-festivals/dragon-boat-festival

A Heritage Moment
Archaeologists have discovered that people of the First Nations have been visiting Lake Minnewanka for over 10,000 years. These early visitors were attracted by the abundant water supply, a river and lake that supported a huge fish population and nearby mineral licks that attracted large animals.

About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Banff National Park, a UNESCO world heritage site, offers visitors the opportunity to enjoy the rugged raw beauty of an unspoiled landscape with a lavish array of world-class amenities. From the finest bottle of wine to relaxing in a natural hot spring with the world’s finest view, it can all be found in Banff National Park. General media inquiries, please contact Tulene Steiestol, Senior Manager, Travel Media Relations at 403.762.0290 or tulene@banfflakelouise.com, www.banfflakelouise.com.

Bike Fest Returns to Banff National Park

Wed, 08 Apr 2009 20:47:52 GMT

Cyclists Can Clip in for Two New Races

Banff National Park, Alberta (April 8, 2009) –After overwhelming success in its first year in 2008, Banff National Park is hosting the second annual Banff National Park Bike Fest road race event. Registration is now open for the Alberta Bicycle Association (ABA) sanctioned event taking place June 18 through 21. This year’s event will feature seven road races including an Individual Time Trial, Criterium and an Invitational Road Race and two new races; a 6km Hill Climb and 80km Sprint Road Race.

Cyclists will be racing through the streets of Banff and throughout Banff National Park over the course of four days. The athletes can expect tough and challenging courses with hairpin turns, breakaway sprints and fierce competition while spectators can enjoy the awe-inspiring scenery and be part of the excitement as cyclists whip past at remarkable speeds.

“What makes the Banff event so special is that no other race takes place in a National Park surrounded by such spectacular scenery,” says Kipp Kauffman, executive director of ABA. “Last year’s event was so successful there has already been interest from teams throughout Western Canada and Washington state.” The weekend will also feature two family-friendly events. The Little Crits Race will have kids from three to eleven years old racing their bikes along the same course the pros do and the Cruiser Crit will have participants donning fun costumes and riding brightly decorated bikes as they race through the streets of Banff.

“Last year Bike Fest drew thousands of spectators and hundreds of high caliber athletes,” said Julie Canning, president and CEO Banff Lake Louise Tourism. “We are ecstatic to again be hosting this event and putting on the finest bike racing event in the Canadian Rockies.”

You can find complete information on Banff National Park Bike Fest at http://www.banfflakelouise.com/events-and-festivals/bike-fest. Visit our website for additional information on hotels, activities, restaurants, events, and more.

About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries, please contact Tulene Steiestol, Senior Manager, Travel Media Relations at 403.762.0290 or tulene@banfflakelouise.com. www.banfflakelouise.com.

The Real Banff Report hits Cyberspace

Tue, 07 Apr 2009 21:28:22 GMT

The World Wide Web Gets the Social Story

Banff National Park, Alberta (February 24, 2009) – Banff National Park has a real story to tell and prominent sites like CNN.com and YouTube are listening. Banff Lake
Louise Tourism is proud to launch The Real Banff weekly video report. Supported by a weekly blog and favourite destination photos, social travellers are sharing and commenting on the inside scoop for Banff and Lake Louise.

Inspired by Banff Lake Louise Tourism’s social media coordinator’s name, Reality Bissonette, The Real Banff Report uncovers the one-on-one stories of both locals and travellers to the area. In its early trial period, three videos have already appeared on the front page of CNN.com through iReport.com, a prominent USA based social media site.

“It’s not so much about me personally as it is about the character of people who come to Banff and Lake Louise who want the real experience in our outdoor destination”, says Real. “I’ve lived here for six years and spend my leisure time outdoors skiing our resorts, hiking our backcountry trails, and then sharing the day’s story over a drink with friends. We thought it would be fun to take this concept and share it with travellers who just want to have a conversation about their travel experiences.”

To catch a conversation with Real, visit www.banfflakelouise.com and click on her blog. While there you can also submit your favourite image of Banff National Park and be sure to check out the latest t-shirt designed for and inspired by her popular video on “Romance in the Canadian Rockies.” You can view this video and others at www.YouTube.com/user/banfflakelouise2 . Real can be spotted at various locations and attractions throughout Banff National Park and is always on the look-out for people to feature in her videos.

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About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Tulene Steiestol at tulene@banfflakelouise.com, www.banfflakelouise.com.

Banff National Park’s Olympic Torch Countdown

Tue, 07 Apr 2009 21:06:44 GMT

Local Olympic Hopefuls Begin 364 Day Countdown

Banff National Park, Alberta, Canada (January 20, 2009) – The sacred Olympic flame will light up the peaks of the Canadian Rocky Mountains exactly one year from today. On January 20, 2010, the flame will enter Banff National Park building excitement for the Vancouver 2010 Olympic Winter Games.

As the torch relay makes it way across Canada the spirit and pride of the Games will be carried into each community it visits. Banff National Park will honour the torch’s journey by hosting a two hour celebration. This evening celebration will inspire locals and visitors alike by embracing the spirit of the Games. The year 2010 also marks the 125th anniversary of Banff National Park, Canada’s first National Park and the third largest in the world, providing a spectacular backdrop to the Vancouver 2010 Olympic Torch Relay celebration.

Olympic athletes live, breathe, and train in this extraordinary mountain landscape. Generations of past Olympic competitors and today’s potential medal-winners in downhill ski racing, cross-country skiing and snowboarding point to the area’s pristine ski slopes, world-class trails, dry powder snow and spirited sense of community as keys to their success.

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Journalists interested in unique destination story angles on Banff National Park and our connection to the Vancouver 2010 Olympic Winter Games can use the contact details provided below. We would be pleased to provide you with personal story ideas of locals and photos that link Banff National Park to countries around the world.

About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Tulene Steiestol at
tulene@banfflakelouise.com, www.banfflakelouise.com.

Snow Alert! More Than a Fluffy Foot Hits Banff Park

Tue, 07 Apr 2009 18:38:15 GMT

Just the right stuff for the 15th Annual Ice Magic Festival

Banff National Park, Alberta (January 9, 2009) – Dry, fluffy powder is blanketing Banff National Park this week and skiers and snowboarders are lapping it up with ear-to-ear grins at Mt. Norquay, Lake Louise Ski Area, and Sunshine Village. In the last three days, more than half a metre of fresh, light snow has piled up on ski resort bases that already top six feet (187 cms and growing) — translating into endless untracked turns covering almost 8,000 acres of terrain.

The white winter playground sets the perfect stage for the annual Ice Magic Festival January 23 to 25; an exciting 34-hour competition where professional teams carve towering works of art from 300-pound blocks of ice on the shores of Lake Louise. This year’s interpretive challenge is to create a sculpture that tells a story around the Rhythms of Nature; an artistic theme that explores the preservation of wildlife and ecosystems in this vast pristine wilderness. Deer, elk, cougars, moose, and grizzly bears roam freely through the protected forests of Canada’s first national park, unmarred by ski resort developments and slope-side condominiums. For a full events schedule, visit www.banfflakelouise.com/icemagic.

An extraordinary international destination, Banff National Park offers visitors the rare chance to explore outdoor adventures within a genuine wilderness. Take a guided snowshoe trip through the forest and track wildlife; cross-country ski on track-set trails and picnic in absolute serenity; soak in an outdoor natural hot springs and watch the stars; or drive a dogsled team through the forest like early Canadian explorers. Luxury resorts, cozy bed & breakfasts, and self-catering condos are offered in the friendly communities of Banff and Lake Louise, along with spas, unique shopping, gourmet dining, and live entertainment.

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About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Tulene Steiestol at tulene@banfflakelouise.com, www.banfflakelouise.com.

Snow Reports and More in the Palm of Your Hand

Tue, 17 Mar 2009 18:06:12 GMT

For Immediate Release

December 5, 2008

Banff Lake Louise Tourism

Download a PDF of this media release (pdf 402.34 kB)

Snow Reports and More in the Palm of Your Hand

Banff Lake Louise Tourism Mobilizes with Text Messaging Campaign

Banff National Park, Alberta (December 5, 2008) – Presidential hopefuls use it to connect with their supporters, television viewers use it to vote for their American Idol, and now Banff Lake Louise Tourism is attracting visitors to Banff National Park using this exploding communications channel. Visitors can now subscribe to up-to-date information on snow & ski conditions, events, and festivals delivered as text messages direct to their cell phones.

Using everything from business cards to billboards and social networking, visitors are offered free mobile alerts which provide exclusive, up-to-the-minute resort news prior to their trip and while visiting Banff National Park.

“Our destination is committed to being a tourism leader; and part of that focus is ensuring that the experiences our visitorshave is world class. Embracing this new communication channel further demonstrates our commitment to being a forward-thinking destination.” says Julie Canning, CEO and President of Banff Lake Louise Tourism. “While still relatively new to Canada, mobile marketing presents a huge opportunity to personalize content for travellers to the world’s finest national park.”

By simply sending a text message with the word “snow” to 32075, visitors can Answer the Call of the Mountains. International and American mobiles can text “snow” to 7789979723 to receive the same update. Subscribers can also visit www.banfflakelouise.com/text to customize the content and date range for their alerts. Banff Lake Louise Tourism has partnered with Vancouver-based Quick Mobile to launch this pilot program.

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About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Tulene Steiestol at tulene@banfflakelouise.com, www.banfflakelouise.com.

Banff National Park Video Rates #1 on YouTube

Tue, 17 Mar 2009 17:32:56 GMT

For Immediate Release

July 31, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 103.85 kB)

Banff National Park Video Rates #1 on YouTube

‘Canoes on Moraine Lake’ is a social hit

Banff National Park, Alberta, Canada (July 31, 2008) – Creating unprecedented engagement online as it soars to almost 20,000 views within days of launch, ‘Canoes on Moraine lake’ was selected by YouTube as Canada’s #1 featured video. Also, gaining the rank of ninth place ‘most watched’ in the world by consumers in such countries as Australia, UK, Germany, Japan, South Korea and France, these markets are viewing the emerald green colours of Moraine Lake.

As part of Banff Lake Louise Tourism’s Web 2.0 strategy, a series of 80 videos featuring the destination’s experiences have been filmed and cut. Covering winter and summer content, the videos have garnered a combined total of 100,000 views on YouTube alone. “Banff Lake Louise Tourism's success in social media means that every minute of every day, someone somewhere in the world is being exposed to a travel experience in Banff National Park. We are no longer limited by the seasonal campaigns afforded by budget”, says Steve Wright, Senior Strategist with Radar DBB.

In utilizing social marketing sites such as YouTube, we find new opportunities to engage our consumers and create meaningful relationships between them and our brand. “Travel decisions are influenced by the cues and messages you stumble across every day as you shop, watch the news, or pursue your own interests at home. Social media allows Banff Lake Louise Tourism to reach an interested audience with a relevant message long before the traveller makes their short list of places to visit”, adds Wright.

Banff National Park is one of the finest places on earth, and has been recognized as such by Trip Advisor’s online consumers. With diverse outdoor adventures, breathtaking mountain scenery and award winning cuisine, Banff and Lake Louise captures the interest of travellers looking for the finest experiences.

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About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Annik LaRoche at
annik@banfflakelouise.com. www.banfflakelouise.com.

Lake Louise Ups the Ante for Canada Day

Tue, 17 Mar 2009 17:12:47 GMT

For Immediate Release

June 12, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 102.97 kB)

Lake Louise Ups the Ante for Canada Day

Juno Award winners take to the stage

Banff National Park, Alberta, Canada (June 12, 2008) – This year’s Canada Day celebrations in Lake Louise promise to be bigger and better than ever as Juno award-winning band Bedouin Soundclash takes to the stage to celebrate the country’s anniversary. A successful band hailing from Ontario, Bedouin Soundclash will bring their reggae and pop-infused music to the heart of Banff National Park.

On the evening of July 1st, Bedouin Soundclash will ring in another year for Canada in the beautifulhamlet of Lake Louise. Surrounded by mountain peaks, and pristine wilderness, the concert is only one element of a series of celebrations planned for Canada Day in Lake Louise. The Lake Louise Recreational Centre and its partners are also hosting a Canada Day Parade, which will meander through the town’s streets and end at the Centre for the concert, as well as a community BBQ, family activities, and interpretive booths with plenty of information on businesses and activities in the area.

"The Lake Louise Sports and Recreation Society, in conjunction with "Molson Canadian Rocks", is thrilled to be able to host a Canada Day event of epic proportion. It is the first time that Lake Louisehas stepped unto the world stage on Canada Day in such a manner and we are thrilled” says Christy Bibby, Recreation Director for the Lake Louise Sports and Recreation Society and event organizer.

Nestled in the heart of one of the world’s most recognized landscapes, Lake Louise beats to its own rhythm. You cannot find a more stunning backdrop for a morning hike or horseback ride, or for sipping a crisp merlot. This makes Lake Louise the perfect setting for an outdoor celebration of Canadian patriotism.

For Bedouin Soundclash concert tickets, visit www.ticketmaster.ca. For more details on Canada Day in Lake Louise and for concert tickets, visit www.lakelouisecentre.com.
For more information on Lake Louise and Banff National Park, visit www.banfflakelouise.com. Festivities will also take place in Banff on July 1st. Visit www.banff.ca for more details.

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About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Annik LaRoche at annik@banfflakelouise.com. www.banfflakelouise.com.

Banff Culture Weekend

Tue, 17 Mar 2009 16:27:50 GMT

For Immediate Release

April 30, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 102.23 kB)

The Lifestyles of the Cultured & Famous

Banff Culture Weekend

Banff National Park (April 30, 2008) – Visit New York or L.A. and you will find the latest craze is celebrity home tours or afternoon gallery strolls. On August 9 & 10, visitors to Banff National Park are able to join the trend as celebrity home tours and interactive gallery walks are open to the public. Banff Culture Weekend combines two highly celebrated heritage events Banff Culture Walk and Doors Open Banff to share a rare look at the people who have helped build this mountain community to its international status.

Norman Luxton, Catherine Robb Whyte and Mary Schaffer-Warren are just a few of the celebrity homes that will be open to allow guests to step back into time for a glimpse of the cultural, social, environmental and spiritual evolution of Banff. “Doors Open Banff focuses on the town’s rich inventory of heritage homes and buildings that have shaped this community for over 100 years”, says Claire Wilkinson, Heritage Planner for the Town of Banff.

Visiting Canadian artists Ken Campbell, Doug Frey, Terry McCue, Sylvia Naylor, Melinda Spooner, Robert Roy and Peter Wyse unite with paint brushes, sewing machine and tools to share the creative process with curious strollers. Locally based artist Sarah Fuller will lead a Cyanotype process workshop while the “Art En Plein Air” program at the Whyte Museum features artists interacting with visitors as they work to capture the beauty of the natural landscape. The Banff Culture Walk program also offers an opportunity for visitors to create their own piece of artwork.

“Since 1898, artists from around the world have traveled to the Canadian Rockies for inspiration from these mountain landscapes.” says Grant Canning, Executive Director of Banff Heritage Tourism, “This event captures Banff’s unique and long standing connection to the arts and culture while showcasing some of the tremendous talent that calls the Bow Valley home”.

Banff Culture Weekend events run on Saturday and Sunday and most events are free to the public. For specific event times and a copy of the self-guided walking tour visit www.banffculturewalk.com or www.banff.ca or for more information on heritage home tours visits www.doorsopenalberta.com.

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Grant Canning
Executive Director, Banff Heritage Tourism
403.762.7610
grant@banffheritagetourism.com

Claire Wilkinson
Heritage Planner, Town of Banff
403.762.1215
claire.wilkinson@banff.ca

About the Banff Culture Weekend
This is a joint heritage tourism event hosted by Banff Heritage Tourism, Banff Heritage Corporation, Doors Open Banff and Banff Culture Walk partners.

Cuisine Scene Sizzling Hot

Tue, 03 Mar 2009 23:35:18 GMT

Cuisine Scene Sizzling HotIn Banff National Park

Banff National Park, Alberta, Canada (October 14, 2008) – Banff’s Ryan Rivard has been named Restaurateur of the Year in Western Living Magazine’s Top 40 (Under 40). Rivard heads up The Bison, “...one of Banff’s brightest new eateries,” writes Canada’s largest regional publication in its October issue. “(Rivard) not only champions local ingredients and Rocky Mountain comfort food on the bistro side, but his five years of experience with cheesemonger Janice Beaton informs the general store side of The Bison.” The Bison was also named one of Canada’s Top Ten New Restaurants of the Year in 2006 by Where Canadian Rockies and lauded in CBC Radio Food Critic John Gilchrist’s book My Favourite Restaurants in Calgary & Banff.

It must have something to do with the fresh alpine air and outdoor lifestyle, but Banff and Lake Louise chef and restaurateurs’ use of fine regional ingredients, professional expertise, and innovation keeps the local cuisine scene sizzling hot:

Simple Treasures, a cookbook published this year by Canadian Rocky Mountain Resorts Executive Chef Alistair Barnes, features recipes using indigenous vegetables and fruits,game meats, and fresh fish.
The Fairmont Banff Springs Hotel has introduced a Club Lounge for an “artistic mixology experience” at the Five Diamond-rated restaurant The Banffshire Club, where Chef Ian Bens is embracing the art of “cuisson” with a focus on the variety cuts of meat.
The Banff Centre unveiled the Three Ravens Restaurant & Wine Bar last year, a 64-seat a la
carte restaurant show casing signatures of creative, local, fresh, seasonal, and colourful fare
in every dish.

For more information on the Restaurateur of the Year visit: www.westernlivingmagaine.com

About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of LakeLouise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled,remarkable experiences with our membership. For travel media inquiries, please contact Lori Bayne atlori@banfflakelouise.com. www.banfflakelouise.com.

Crit Races Public Service Announcement

Wed, 21 May 2008 17:50:50 GMT

For Immediate Release

May 21, 2008

Banff Lake Louise Tourism
Download a PDF of this PSA (pdf 236.55 kB)

Remax Little Crits Race

Banff is hosting its first ever Banff National Park Bike Fest this summer. And as part of the festival, we are calling all future professionals to join the “Remax Little Crits” Race. Children are the star of the hour as they compete in a shortened version of the adult Criterium race.

The free event starts at 5pm on June 21st and pre-registration is recommended as spaces are limited to only 100 participants. Each child will receive a race number, a medal and plenty of other fun gifts. Register at banfflakelouise.com/bikefest.

HooDoo Cruiser Crit Race

Banff is hosting its first ever Banff National Park Bike Fest this summer. Share in the fun and excitement by joining other locals in the HooDoo Cruiser Crit Race which takes over the streets of Banff on June 21st. You could win a brand-new custom townbike as well as thousands of dollars in prizes. Portion of the entry fees will go towards the Banff Community Foundation and you also receive a free ticket to the HooDoo Bike Fest After-Party.

The race starts at 5:30pm on June 21st. You must be 18 or older to participate. Act quickly as only 100 entries are available. Register at hoodoolounge.com.

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About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries please call Annik LaRoche, Manager, Media Relations at 403.762.0290 or e-mail annik@banfflakelouise.com. http://www.banfflakelouise.com/

Banff Rated #1 by TripAdvisor.com

Tue, 06 May 2008 17:38:27 GMT

For Immediate Release

April 29, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 102.31 kB)

Banff Rated #1 by TripAdvisor.com

Popularity and Ratings Determine We Are the Best!

Banff National Park, Alberta – TripAdvisor has announced the results of its 2008 Traveler’s Choice Destinations Awards and the winner is Banff, rated Canada’s #1 destination. Awarded through the unbiased opinions of millions of travellers who visit the site, Banff is known for its reputation to enthrall visitors.

Winners are determined by a combination of TripAdvisor's Popularity Index and traveller ratings. The Popularity Index is a well-defined decision matrix that determines traveller satisfaction based on hotel reviews, travel articles and opinions found throughout the web.

“We are thrilled to be chosen #1 for Canada by the world’s largest travel community”, says Julie Canning, President and CEO of Banff Lake Louise Tourism. These coveted awards have earned their distinction from those who know the best – authentic travelers. Lake Louise has also earned third place for Canada and together these destinations have been rated within the World’s Top 20 travel list.

Banff National Park is one of the finest places on Earth, a dynamic destination with rare outdoor adventures, breathtaking mountain scenery, authentic historical depth, and unforgettable gourmet cuisine. It is only natural that we have been recognized by travellers worldwide.

In its inaugural year, the TripAdvisor Travelers' Choice Destinations Awards celebrate the world's top destinations for their unique beauty or abundance of attractions because they are exceptional places.

To download a listing of winners, visit www.tripadvisor.com/TCDestinations. For a visit to the winning destination, visit www.banfflakelouise.com.

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About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Annik LaRoche at annik@banfflakelouise.com. www.banfflakelouise.com.

A Dragon Boat Festival is approved for Banff National Park

Wed, 30 Apr 2008 20:12:41 GMT

For Immediate Release

Banff Lake Louise Tourism
Contact: Andrea Thiessen
Director, Events and Special Projects
Office: 403-762-0285

Download this media release ~PDF (pdf 106.84 kB) ~Microsoft Word (msword 77.00 kB)

New Event is Ready to Launch

A Dragon Boat Festival is approved for Banff National Park

Banff National Park, Alberta, Canada – The first-ever Dragon Boat Festival for Banff National Park has been approved to glide the mystical waters of Lake Minnewanka on August 23 & 24, 2008. The non-motorized long-boat canoe race and festival activities are set to showcase National Park environmental stewardship through educational opportunities and an enhanced visitor experience.

A centuries-old race features four boats with teams of up to 20 paddlers in race heats of 200, 500 and 1000 metre stints. According to Andrea Thiessen, Director of Events and Special Projects, “group participants bring their competitive spirits to the lake and are required to build unity in an outdoor environment in order to successfully cross the finish line”. Specialty cup races will include Breast Cancer Survivors and Emergency Medical Services. Cultural festival activities and interpretation will add excitement to the downtown core of Banff, while a “Towards Zero Waste” strategy continues to demonstrate our leadership in low-impact special events.

“Hosting cultural events in Banff National Park provides a non-traditional way of engaging Canadians and educating them about the special and unique place that is located in their backyard” says Julie Canning, President and CEO of Banff Lake Louise Tourism. “We look forward to working collaboratively with Parks Canada, the Town of Banff, and the Alberta Dragon Boat Race Foundation on an integrated approach to running this exciting new event”.

Watch for summer adventure packages for hotels, activities and restaurants listed prior to the event on the homepage of www.banfflakelouise.com. For full details on The Dragon Boat Festival, visit www.banfflakelouise.com/dragonboat.

A Heritage Moment
Lake Minnewanka, originally called Devil’s Lake, was renamed in 1888 because it was believed the name was too ominous for visitors. Its new name is translated from the Stoney word ‘Minnee-wah-kah’, which means the “Lake of the Water Spirit”. In the late 1800’s, the lake was home to Minnewanka Landing, a popular resort community. When the lake was dammed, the reservoir submerged Minnewanka Landing and it has now become a popular location for cold water diving.

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About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For travel media inquiries, please contact Annik LaRoche at annik@banfflakelouise.com. www.banfflakelouise.com.

It’s off to the Races

Fri, 04 Apr 2008 17:26:47 GMT

For Immediate Release

April 4, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 102.23 kB)

It’s off to the Races

Banff National Park Bike Fest gets approval for two more races

Banff National Park, Alberta – Riders will pedal through the streets of Banff on June 21 & 22, 2008 as two additional races are confirmed for the Banff National Park Bike Fest. The festival’s premiere edition will now include a time trial and road race, testing participants against themselves, the clock and other teams.

Banff Lake Louise Tourism has received approval from Parks Canada to include an individual time trial and a scenic road race as part of the Banff National Park Bike Fest, in addition to the already confirmed criterium race. The three races will take place on the roads surrounding the Banff townsite providing the high-adrenaline events with a stunning Rocky Mountain backdrop.

“The communities within Banff National Park are coming together to host the Bike Fest and we are pleased to work closely with partners such as the Town of Banff and Parks Canada to make this new event a resounding success” says Julie Canning, President and CEO of Banff Lake Louise Tourism, the organization spearheading the event.

In its inaugural year, the Bike Fest presents participants with the chance to win a total of $15,000 in prize money for the winners of the three different races. The Bike Fest also allows cyclists and visitors to experience Banff National Park while in the area. Vacation packages for Banff National Park are available from the homepage of banfflakelouise.com and will be available shortly for the period surrounding the Bike Fest.

For full details on the Banff National Park Bike Fest, visit www.banfflakelouise.com/bikefest. Visit our website for information on hotels, activities, restaurants, and more.

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About Banff Lake Louise Tourism

Banff National Park Bike Fest

Tue, 18 Mar 2008 17:33:43 GMT

For Immediate Release

March 17, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 104.42 kB)

Banff National Park Bike Fest

Town of Banff Comes Alive with Pedal Power

Banff National Park, Alberta – A first for Banff National Park and sanctioned by the Alberta Bicycling Association (ABA), Banff will host a one km criterium road race on June 21, 2008. Cyclists are expected to race wheel to wheel through the streets of Banff during Banff National Park’s Bike Fest. The one-hour criterium race is a high-adrenaline test of wits, willpower and tactics that is expected to draw thousands of spectators.

“We are looking forward to working with the Town of Banff to put on the finest bike racing event in the Canadian Rockies,” said Julie Canning, president and CEO of Banff Lake Louise Tourism. Permit applications to Parks Canada have also been made to stage individual time trials and a scenic road race that weekend.

“We are just thrilled about this new event for Banff. Residents and visitors have enjoyed cycling in and around our community for as long as I can remember, but this will be the first time we will have a high calibre road racing event right in our community,” says Town of Banff Mayor John Stutz.

“You don’t have to know anything about bike racing to know that they’ll be handling those corners at high speeds,” says ABA’s Scott Kelly. “What the Banff race has that no other race has is the awesome scenery and spectacular location. It’s unlike anywhere in North America and it epitomizes what bike racing in Alberta should be about,” says Kelly.

The popularity of road biking in North America has exploded in the last 10 years following seven-time Tour de France winner Lance Armstrong’s success and his battle with cancer. Licensed bike racers compete for points in various categories throughout the summer, from professional teams with a convoy of repair techs and equipment vans, to weekend warriors with families in tow.

You can find complete information on Banff National Park Bike Fest at banfflakelouise.com/bikefest. Visit our website for additional information on hotels, activities, restaurants, events, and more.

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About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries, please contact Annik LaRoche, Manage, Media Relations at 1.403.762.0290 or annik@banfflakelouise.com. www.banfflakelouise.com.

Rocky Mountain Wine and Food Festival debuts in Banff

Thu, 28 Feb 2008 20:59:06 GMT

For Immediate Release

February 28, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 105.75 kB)

Rocky Mountain Wine and Food Festival debuts in Banff

Banff National Park, Alberta - The Rocky Mountain Wine and Food Festival bursts into Banff May 30th and 31st, pairing an intoxicating food and wine event with the powerful landscape and pure alpine air of the surrounding peaks.

“After 11 years in Calgary, Edmonton and Red Deer, it’s thrilling to finally launch in the Canadian Rockies,” says Cathy Miller, Festival Director. “People can make a weekend out of it, sample the best gourmet food, wine and spirits in the epicurean world, and truly relax in the mountains.”

The Rocky Mountain Wine and Food Festival’s $15 early-bird ticket will get you into the Grand Tasting Hall at The Fairmont Banff Springs Hotel. On Saturday the afternoon tasting goes from 2 p.m. to 5 p.m. and the three-hour evening event starts at 7 p.m. Beginners, intermediates, and connoisseurs will have the rare opportunity to learn more about their favourites from industry experts, in a casual and social atmosphere.

Purchase sampling coupons to sip unique wines, rare ports, fine scotch, imported beer and other premium spirits. Nibble on fresh gourmet cuisine inspired from around the globe and created by award-winning chefs in Banff and Lake Louise.

“We’re seeing a lot of excitement from local restaurants and bars for the festival.” says Julie Canning, CEO and President of Banff Lake Louise Tourism. “People in the community are really rallying around the opportunity to showcase their best wine, food and fun, and many are planning to host individual events that weekend.”

Walk off the calories with a laid-back spring stroll on a nearby trail in Banff National Park and look for wildlife. Unwind with a massage and a soak at a spa, or check out the live music and nightlife. For accommodation packages at an eclectic range of hotels, B & Bs or self-catering chalets, see www.banfflakelouise.com

Early-bird tickets go on sale in March at www.rockymountainwine.com where you’ll find updates on the weekend’s events and scheduling, as well as festival packages that include accommodations, entry and other perks. Tickets will be available at the door for $25, but availability might be limited.

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About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries, please contact Annik LaRoche, Manager, Media Relations at 1.403.762.0290 or annik@banfflakelouise.com. You can also visit our website at www.banfflakelouise.com.

There’s More to our Ski Experience than Just Extreme Powder

Wed, 27 Feb 2008 21:23:27 GMT

For Immediate Release

February 6, 2008

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 106.13 kB)

There’s More to our Ski Experience than Just Extreme Powder

What’s New for 2007/2008

Banff National Park, Alberta – Another 20 cm of the light fluffy stuff has fallen in the past seven days adding to over 13 feet of powder already this season. The snow is always guaranteed on the three ski resorts in Banff National Park, but this year there are several new activities to try. SlopeTracker, the Mountain Buddy Program, Sitz ‘n’ Suds Après Ski Party and Dinner are only a few of the many events offered throughout the season for travellers to Banff and Lake Louise.

Exclusive to Sunshine Village, SlopeTracker is the latest offering for those looking to take their experience to the next level. Skiers and snowboarders are fitted with an arm band equipped with upgraded GPS technology which monitors their statistics over the course of the day. SlopeTracker is capable of calculating statistics such as top speed, number of runs, calories burned and hours spent riding. At the end of the day, users simply return their armband and receive a poster quality, frame-ready printout of their day.

Developed by Banff Springs Ski & Mountain Sports, the Mountain Buddy Program allows you to find a skiing buddy, join a hockey game or snowshoe with a new friend. Free of charge and without any booking requirements, a schedule is provided on the different activities available and you simply show up and join in the fun for a day in the majestic setting of Banff National Park.

Whether you are on your own or part of a group, Lake Louise Mountain Resorts’ new “Sitz ‘n’ Suds” Après Ski Party & Dinner is the coolest place to spend your Friday night. Join the band “Suds”, Bow Valley’s favourite trio, for a hearty buffet dinner and dance after a fabulous day on the mountain.

You can find complete information on these three programs and many more at www.banfflakelouise.com. Visit our website for additional information on hotels, activities, restaurants, events, and more.

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About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries, please contact Lori Bayne, Director of Communications at 1.403.762.0273 or lori@banfflakelouise.com. .www.banfflakelouise.com

Ice Magic Festival Event gets ready for 2010 Olympics

Wed, 02 Jan 2008 17:09:54 GMT

For Immediate Release

December 27, 2007

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 95.15 kB)

Ice Magic Festival Event gets ready for 2010 Olympiad

International Ice Carving Competition becomes a Qualifying Event

Banff National Park, Alberta (December 27, 2007) – The Fairmont Chateau Lake Louise and Banff Lake Louise Tourism team up to transform Lake Louise into a magical wonderland of ice but this time its sights are set much higher. The International Ice Sculpture Competition part of the festival events set against the backdrop of the Victoria Glacier has become a qualifying event for the 2010 Olympiad in Vancouver.

Sanctioned by the National Ice Carving Association, renowned international accredited teams are given 15 blocks of ice and 34 hours of carving time over a 2½ day event to create masterpieces. Beginning in 2009, the bar has been set higher as carvers will accumulate points needed to qualify for the International Ice Competition in Whistler, BC, in 2010. The Lake Louise competition is the only qualifying event in Western Canada. “This recognition is a great step forward for the festival. Ice Magic has been growing exponentially and several new events have been added this year. We look forward to showcasing Lake Louise to the world through this special acknowledgment” says Andrea Thiessen, Director of Events and Special Projects for Banff Lake Louise Tourism.

This year’s theme “ Celebrating Snow Queen, Ice Fairies and The Enchanted Forest” will bring ice carving teams from as far away as Nigeria, as well as the Banff Centre’s Canadian composer Patrick Cardy’s adapted score of The Snow Queen for string quartet. Also new this year is Baker Creek Chalet’s Ice Playground, Samson Mall’s Little Chippers Children’s Carving and Lake Louise Inn’s One Hour, One Carver, One Block. Watch in on the Canmore Eagles Hockey Game at the Recreation Centre or a dog-sledding demonstration as the entire community of Lake Louise celebrates the Ice Magic Festival weekend. For a full schedule, visit www.banfflakelouise.com/icemagic.

Tucked deep within the boundaries of Banff National Park, the destination of Lake Louise holds unrivalled experiences to make your visit a moment to cherish. From world-class festivals and breathtaking scenery to cozy restaurants and charming hotels, Lake Louise is a destination of choice for families, couples and nature lovers.

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For general festival media inquiries:

Annik LaRoche
Manager, Media Relations
Banff Lake Louise Tourism
annik@banfflakelouise.com
Phone: (403) 762-0290
Fax: (403) 762-8545

For Fairmont Hotels & Resorts:

Nancy Jackson
Regional Manager, Public Relations
Fairmont Hotels & Resorts
nancy.jackson@fairmont.com
Phone: (403) 762-1705
Fax: (403) 762-5741

About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries, please contact Annik LaRoche, Manager Media Relations at 1.403.762.0290 or annik@banfflakelouise.com. www.banfflakelouise.com.

Snow Fall Opens Banff National Park for Pure Fun!

Tue, 04 Dec 2007 21:55:37 GMT

For Immediate Release

December 4, 2007

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 104.27 kB)

30 cm has fallen with More Predicted to Arrive

Banff National Park, Alberta (December 4, 2007) – The weather outside is delightful…..let it snow, let it snow, let it snow! This song created in 1945 by Sammy Cahn must have been on a visit to Banff National Park in Canada. The song intended to create reflections of warmth and security associated with the holiday season is just the atmosphere here in the National Park as the snow continues to fall heavily. Last night and predicted for tomorrow, Banff and Lake Louise town sites have received over 30 cm (12 inches) of the champagne powder and the weather experts say more is on its way.

When the snow flies in Banff National Park, the real fun begins. Cross-country skiers skim across the trails with a warm rosy glow in their cheeks, laughing children run back to the top of the tobogganing hill for another thrilling descent, and couples snuggle under the blankets on horse-drawn sleighs. “This is the kind of day that everyone looks forward too!” says Kurt Schroeder, Director of Market Development, Banff Lake Louise Tourism. “Grabbing the skis’, skins or skates are a typical day in the Rockies – some locals even hop on a dog sled for something a little different”.

For a breathtaking experience in Canada’s first national park why not blast through the forested trails pulled by Alaskan huskies, or strap on snowshoes and explore wildlife tracks like the original settlers of the area. Outside the park, helicopters can take you for a rare alpine experience; a “whirly” bird’s-eye view of the peaks. Snowmobile tours allow you to explore the forest on hundreds of trails and during the shuttle ride you’ll learn even more about the park from the on-board guide. Banff and Lake Louise are now open for your ultimate winter adventure.

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Contact: Annik Laroche
Office: 403-762-0290
annik@banfflakelouise.com

About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries, please contact Annik LaRoche, Manager Media Relations at 1.403.762.0290 or annik@banfflakelouise.com. www.banfflakelouise.com.

Banff Invites Calgary for Its Santa Claus Parade

Fri, 16 Nov 2007 22:57:45 GMT

Immediate Release

November 15, 2007

Banff Lake Louise Tourism
Download a PDF of this media release (pdf 0 B)

Banff Invites Calgary for Its Santa Claus Parade

Famous Calgarian Miss Canada 2007 to ride in Banff parade

Banff National Park, Alberta – With Christmas around the corner, Banff invites Calgary to join its Santa Claus Parade of Lights festivities on the evening of November 24th.

The majestic parade, counting around 20 magnificently lit floats, will stroll down Banff Avenue at 7:00pm on November 24th after a full-afternoon of Christmas In The Rockies celebrations where families can build their own gingerbread house, take pictures with Santa, enjoy face-painting, & decorate their own holiday ornaments.

Taking a seat in the parade this year is Alberta native Miss Canada 2007, Alesia Fieldberg, who will be judging the parade’s floats. Miss Canada currently resides in Calgary and will be making the visit to Banff for the Santa Claus Parade of Lights.

The parade is part of Banff’s annual Winterstart Festival, taking place from November 24th
to December 2nd, 2007. The festival includes events such as Christmas in the Rockies
celebrations, CP Rail Jam, Lake Louise World Cup Ski Races and the Santa Claus Parade of
Lights.

The Banff community encourages Calgarians to participate in the parade by creating their own float. Please email annik@banfflakelouise.com to submit your registration.

For more details on the Wintertstart Festival and Santa Claus Parade of Lights, visit www.banfflakelouise.com/winterstart.

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Contact: Annik Laroche
Office: 403-762-0290
annik@banfflakelouise.com

About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. General media inquiries, please contact Annik LaRoche, Manager Media Relations at 1.403.762.0290 or annik@banfflakelouise.com. www.banfflakelouise.com.