WHO WE ARE
We are the destination marketing organization for Banff National Park, which means we promote the destination as a whole to potential visitors from around the world. When a business becomes a member, they become part of the story we share. We leverage our members’ investment with our destination marketing budget and that of our partners, increasing visitation year round.
WHAT WE DO
Our team is constantly in the marketplace attracting visitors to the area so our members' businesses thrive. Below is a summary of the various channels we use to promote visitation.
Social Media & Media Relations: These are at the core of our content strategy to produce paid, owned and earned media that will entice visitors from our key markets to visit. Members can connect with our team to host media and provide information about new products or features to share with the media and on our social platforms.
Digital Marketing: Our team manages digital campaigns, SEM and SEO to capture our target audience’s attention while they are on the web. Members can create a listing on our website and place their accommodation product in our commission free online booking referral platform. In addition, they can upload events to our online consumer-facing events calendar.
Direct to Consumer Marketing: Working closely with Travel Alberta and Destination Canada allows us to leverage our budget and make the most of every dollar spent. Targeting potential visitors via various channels allows us to raise awareness of our destination and inspire travellers to visit Banff and Lake Louise.
Meetings, Incentive Travel, Conferences & Events – North America & International: Our team attend sales missions, focus on meeting-specific advertising campaigns in key markets, conduct business development trips, and drive leads and service requests to our members.
Travel Trade – The Americas, Australia, Europe & Asia: We work closely with top producing tour operators, wholesalers and travel agents who in turn go out to their targeted markets to sell our destination. Members can receive referrals, participate in familiarization tours (FAM’s) and opt into travel trade targeted campaigns at subsidized rates.
Visitor Service acts as an important information source for visitors when they are in destination. The team across the four locations throughout Banff National Park assisted 184,279 visitors in 2016. Members are exclusively represented at these locations and can provide brochures as well as host or meet with the Visitor Experience Specialists to familiarize them with your business.
Events attract visitors, generate incremental revenue for our members and create media attention for the destination. They also animate the destination and enhance the visitors’ experience once they have arrived. Members can engage in special events as a partner to raise their profile.
Member Engagement acts as the point person in Banff & Lake Louise Tourism for all members. They organize industry events, manage communication and facilitate advisory groups to provide the organization and members with channels for feedback.