-1℃ / 30


  • Tue
    2℃ / 36
  • Wed
    1℃ / 34

Our Team

Banff & Lake Louise Tourism is the destination marketing organization for Banff National Park. On this page we share with you our history, mission and values, and team members.


The Banff/Lake Louise Tourism Bureau was incorporated in November 1991 with the support of the local business community. Its founding purposes were to market Banff National Park as a world class year-round destination and provide destination marketing, public relations, and visitor information services.  


Inspire the world to experience the indelible awe of Banff and Lake Louise.


A bold and disciplined marketing organization committed to the growth of our tourism economy and curation of our brand.


Each team member within Banff & Lake Louise Tourism embodies the below set of values. 


We constantly strive to do the right thing – for our visitors, our partners, our environment and ourselves. We stay true to ourselves and this place by taking the time to assess and understand situations before making decisions. Our motivations and actions are genuine.


We value each other. We succeed as a team, each playing an important role in bringing this place to life. We support one another in working toward common goals, and celebrate those accomplishments together. All based on a shared belief that we can achieve much more as a group than we can on our own.


We believe in each other and the goals we’re working towards. We embrace challenges and adversity by pushing forward with optimism, enthusiasm and an unbreakable spirit.


We don’t believe in standing still, or simply waiting for great things to happen to us. We’re motivated and inspired to make them happen. We work towards our goals every day, pushing forward and making headway. We may stop along the way to make sure that our path is correct, but make no mistake, we are striving for the summit.

Staff Directory

President & CEO

Leslie Bruce President & CEO  403-762-0274

Global Marketing

Woodrow Oldford Vice President, Global Marketing 403-431-2797
Business Development 
Kira Lu Director, Business Development 403-762-0278

Rachel Ludwig Business Development Manager - Europe & Australia 403-762-0288
Lukas Prochazka Business Development Manager - Asia 403-762-0273
Aysun Lynch Business Development Manager - MICE US 403-762-0281
Ryan Elliott Business Development Manager - The Americas  403-762-0277
Eva Adamkova Travel Trade Coordinator 403-762-0273
Heather Grant MICE Coordinator 403-762-2591
Consumer Marketing 
Diane Bures Director, Consumer Marketing 403-762-0275
Mark Friesen Consumer Marketing Manager 403-762-0292
Devaan Ingraham Content Manager 403-762-0289
Kate McLean Campaign Manager 403-762-8483
Patty Anasco Digital Marketing Manager 403-762-0289
Digital Analytics
Victoria Holowiski Digital Analyst 403-762-0291
Angela Anderson Senior Manager, Communications 403-762-0290
John Doherty Communications & Media Coordinator 403-763-2050
Dale Einarson Social Media Manager 403-762-0293

Events & Animation

David Matys Director, Events & Animation 403-762-9457
Paul Nolin Senior Manager, Events & Animation 403-762-7905
Elizabeth Armstrong Events Manager 403-762-2043
Hannah Hobbs Events Coordinator 403-762-0284

Visitor Experience

Nancy DaDalt Director, Visitor Experience 403-762-0283
Barb Bean Senior Manager, Visitor Experience 403-762-2039
José Reineking Supervisor - Lake Louise & Field
Visitor Centres
Ryan Jones Supervisor - Banff Visitor Centres 403-762-8421
Ruth Millican Member Engagement Manager 403-762-0276

Finance & Administration

Mandy Grant Director, Finance & Administration 403-762-0272
Heather Siggs Financial Accountant 403-762-0287
Luba Karoly Payroll & Finance Administrator 403-762-0295
Mikey MacDonald IT Manager 403-762-2044
Laurie Cantello Office Manager 403-762-9226
Althea Smith-Hay Project Manager