Skip to main content

Advisory Groups and Taskforces

Banff & Lake Louise Tourism facilitates advisory groups and taskforces to help build and deliver on the annual destination business plan and the strategic framework. It is an opportunity for members to provide insights and work directly alongside our team on plans and projects for the current and upcoming year.

2023 Advisory Groups:

  • Marketing Advisory Group: Discusses travel insights and how they will impact marketing plans. Gathers insights and trends from members and shares learnings.
  • Travel Trade Advisory Group: Shares insights, learnings and trends related to group travel.
  • Business Events Advisory Group: Shares insights, learnings and trends related to business events.
  • Events & Animation Advisory Group: Creates an integrated approach to events across the destination. Identifies opportunities for members to participate in and support BLLT events and identifies opportunities for BLLT to support member events.

Review the Terms of Reference

Check back here soon, and also watch the member newsletter for updates about how to express your interest in being involved in these groups and other taskforces. Terms of Reference will be updated.

If you have any questions in the meantime, please contact us at