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Advisory Groups and Taskforces

Banff & Lake Louise Tourism facilitates advisory groups and taskforces to help build and deliver on the annual destination business plan and the strategic framework. It is an opportunity for members to provide insights and work directly alongside our team on plans and projects for the current and upcoming year.

2023 Advisory Groups:

  • Marketing Advisory Group: Discusses travel insights and how they will impact marketing plans. Gathers insights and trends from members and shares learnings.
  • Travel Trade Advisory Group: Shares insights, learnings and trends related to group travel.
  • Business Events Advisory Group: Shares insights, learnings and trends related to business events.
  • Events & Animation Advisory Group: Creates an integrated approach to events across the destination. Identifies opportunities for members to participate in and support BLLT events and identifies opportunities for BLLT to support member events.

Review the Terms of Reference

The above advisory groups and taskforces are now in progress. Thank you for expressing your interest earlier this year to be involved. We’re glad you are a part of these important groups to help inform, share expertise, and provide feedback, serving as an important link, providing an industry voice, advice, and insight in support of the development and delivery of the annual plans.

If you have any questions, please contact us at