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Advisory Groups

Banff & Lake Louise Tourism facilitates advisory groups to help build and deliver on the annual destination business plan and the strategic framework. It is an opportunity for members to provide insights and work directly alongside our team on plans and projects for the current and upcoming year.

Express your interest by February 9 in being involved in one of Banff & Lake Louise Tourism’s 2024 advisory groups.

Express your interest here


2024 Advisory Groups:

  • Marketing Advisory Group: Discusses travel insights and how they will impact marketing plans. Gathers insights and trends from members and shares learnings.
  • Travel Trade Advisory Group: Shares insights, learnings and trends related to group travel.
  • Business Events Advisory Group: Shares insights, learnings and trends related to business events.
  • Events Advisory Group: Creates an integrated approach to events across the destination.

Review the Terms of Reference

If you have any questions, please contact us at memberservices@banfflakelouise.com.