Travel Alberta presents: One Year Later: How has COVID-19 Re-defined the Experience Economy in Alberta?

22 Apr, 2021 - 10:00am


One year into the pandemic, how are interests and priorities shifting? What does that mean for organizations who offer experiences? What do vaccinations and other measures mean for participation?

These are the kinds of questions businesses and organizations are asking as they continue to grapple with COVID-19.  So much has been learned about consumer behaviours and attitudes in extraordinary circumstances, and while vaccinations and a new season offer optimism and hope, consumer expectations continue to evolve, and organizations need to understand what this means for them.  

Join Kim Griffin and Mathew Stone from Stone-Olafson, as they share results, facts, and ideas from the most recent wave of Experience Economy research to help inform your decision making over the coming months.

The Experience Economy is an ongoing provincial study that explores Albertans’ attitudes and behaviours towards live experiences across a variety of sectors.

Register now