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Content Craftsmanship Workshop: Make Irresistible Content

Hone the craft of creating click-worthy, engaging content that drives visitors to your business at the Content Craftmanship Workshop with BLLT. Tailored to our unique destination, this free interactive workshop is designed exclusively for member businesses to help you and your team elevate your visual and written content, no matter your current skill level.

When: Thursday, May 9, 2024, 8 am - 5 pm

Where: Banff Caribou Lodge, Woodlands Meeting Room

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The Strategies, Methods, and Support You Need to Make Great Content

Many businesses try creating content but give up after their strategy doesn’t bring visitors to their door. What’s worse, some continue to create content every week with nothing to show for it, but time and money spent.

Here’s the point they’re missing: content without a strategy is an expensive mistake.

All content should be created with a clear purpose to turn people into visitors. You don’t need to be a professional or to use lavish camera equipment to do it.

During this workshop, you will discover the art of creating content that inspires action and earns trust, all while streamlining your workflow. You will also get fast and effective strategies for planning, creating, and scheduling content right from your phone.

What You’ll Learn:

  • How to develop a content strategy to achieve your goals.
  • How to align content with your brand and company values.
  • Simple ways to generate content ideas.
  • Steps to plan a month’s worth of content in minutes.
  • The art of capturing photos and videos from your phone.
  • Lesser-known features on your phone that will level up your content.
  • How to use composition and lighting like a professional.
  • Editing techniques to stand out on social media.
  • Turning your social pages into a destination rather than a pit stop.
  • The best apps to save time on editing.
  • How to write headlines and captions that people will want to read.
  • What a call-to-action is and how to use it.
  • Connecting your ROI to content creation with engagement.
  • Secret tips and tricks that only the industry’s best creators know.
  • And much more!

You will also:

  • Get live coaching from industry experts and professional content creators.
  • Have dedicated time to plan, capture and edit content using methods from the workshop with real-time feedback and tips.
  • Gain the confidence and skills you need to craft content you’re proud of, that reflects your business and helps deliver results.

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Meet Your Instructors

Lizzie Peirce

With a background as a photographer, videographer, director, producer, influencer, and creative professional, Lizzie has collaborated with renowned brands like Google, Mercedes Benz, Sony, and HP. She boasts a substantial following of over 400,000 on YouTube and Instagram.

Banff & Lake Louise Tourism

The Banff & Lake Louise Tourism team bring a wealth of knowledge and hands-on experience in content marketing, photography, videography, photojournalism, brand development, strategy, social media, and beyond for success in today’s competitive digital landscape.

The Details

There is no cost to attend this workshop.

All you need to do is register, show up, and gain a wealth of information that’ll help you stand out online and grow your business.

Date: Thursday, May 9, 2024

Time: 8 am - 5 pm

Location: Banff Caribou Lodge, Woodlands Meeting Room - Lunch and refreshments provided.

Who to Send: You or anyone on your team responsible for content (up to 3 individuals per member business).

What You'll Need:

  • Your smartphone and a charger.
  • A laptop or notebook and pen.
  • Review the pre-workshop videos (emailed close to date).

Register Now

Need more information? Connect with the Content team at:

Event Overview

May 9, 2024 / 8 am - 5 pm
Banff Caribou Lodge, Woodlands Meeting Room
May 10, 2024