Google My Business

How easy is it to find your business? What does a potential customer need to do to discover you?

It's important to make finding your business online as easy as possible. Customers generally won't go out of their way to come to you, and are easily dissuaded by anything confusing or difficult. When prospective customers are searching for local businesses like yours on Google, they are often ready to make a purchase. To capture customer attention at this key, decision-making stage, it's imperative that your business appears in search results and delivers accurate information. Create a straightforward path to your door and ensure that you are open and ready to welcome customers when they arrive. Listing your business on Google will help you, quite literally, put your business on the map. 

Why you need a Google My Business account?

When people use Google to discover businesses, they are exploring their options. If you do not appear, then you are not in the running. 

How does Google My Business put you on the map? 

Google My Business improves your SEO, or search engine optimisation, which is the process of boosting your website's position in search engine results. Having a Google My Business listing is one of the main drivers of local SEO success, helping customers not only to find your physical location but discover your virtual door or website. Put simply; Google My Business will help grow your online visibility. 

Step 1: Getting started

Setting up Google My Business is a straightforward process. Start by creating a business page that describes who you are and what you do. Include vital information about your business, like your contact details, services, operating hours, location, and specials. Where possible, add photos and video to increase visual appeal. According to Hubspot, one in two people who conduct a local search, such as,' family-friendly restaurant near me', will visit a business that same day. Manage or Claim your Business

Step 2: Verifying your business

You will need to verify your business, which is as simple as answering your phone when Google calls with your unique code, or checking your inbox. You simply input that code into your listing, and it will be verified and live, meaning you show up in Google and Google Maps search results for relevant search queries. Verify your Business

Step 3: Keep your listing up-to-date 

Your job doesn't stop once you have a listing. You need to keep your page fresh by posting regular updates, correcting outdated information, answering reviews, and generally managing your business' reputation. How to Edit your Business Profile 


Bonus tips: Upload images and videos 
According to Google, businesses with photos see 35% more clicks to their website than those without images. 
Google has terrific resources like Google My Business Basics, breaking down the process of getting started in quick, 7-minute videos. Complete the Google My Business Basics Course

A quick guide to learning Google My Business 

  1. Manage or Claim your Business
  2. How to Edit your Business Profile 
  3. Grow your Business with Google 
  4. Help Updating your Business through COIVD19
Snowshoeing

COVID-19 Google My Business Resources

More guidance on using Google My Business effectively throughout the COVID-19 pandemic, with information on keeping customers engaged and informed.

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Other Google My Business Support

Information Description
Google My Business Profile
Have you set up your business profile? Get started with Google My Business today by setting up your account. This section will help you kick things off and allow you to control how you appear on Google maps and search.

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Getting Started with Google My Business An easy-to-follow tutorial and information on starting your Google My Business profile.

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Optimizing your presence online
After you've learnt the basics and have your Business Profile set up, start optimizing Google My Business.

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Google My Business Help centre
All the Google My Business information in one location, including setting up Google My Business, how to engage with customers, how to update your business, and policies and guidelines.

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