Key Messages

Key messages for visitors

To help us welcome back visitors in a coordinated way as a destination, we have compiled a list of key messages that we want visitors coming to Banff and Lake Louise to hear and remember. These are aligned with the Town of Banff and Parks Canada and are available for you to use while you are interacting with your visitors.

Please feel free to use these destination key messages when communicating with your customers during the summer. 

Welcoming Visitors

Whether you're looking for an adventure, a place to reflect, or a new perspective, Banff and Lake Louise are where you'll find it. 

  • The beauty and inspiration we have always felt in this place is still here, perhaps more powerful than ever. 
  • We all need to reduce stress - let Banff and Lake Louise be that place where you can be in the moment and be mindful. 

There are new ways to experience Banff and Lake Louise this summer. 

  • Cycling is a great way to get around the Town of Banff and area. 
    • The majority of Bow Valley Parkway is only open to bicycle and foot traffic.  
      • BVP south of Castle Junction East entrance to Castle Junction of BVP is open to vehicle traffic. Baker Creek Resort is accessible via this route. 
      • Johnston Canyon Trail remains open, but the trailhead is not accessible by motor vehicles due to the closures on the BVP closure.  
  • The best way to experience the town of Banff is to park and walk or bike. 
    • A portion of Banff Avenue is open to more pedestrians.
    • Be sure to check out the increased outdoor patio seating on Banff Avenue – with several new restaurants, you’ll want to stay longer!

Stay overnight for the best experience

Stay overnight to have early access to popular spots in Banff National Park. 

  • The longer you stay, the longer it stays with you. 
  • No matter how long your stay with us is, there’s enough to do to make every day feel completely different. And you just might feel different too. Come see for yourself. 
  • Plan your vacation closer to home this year – there is so much to discover. 
  • Mid-week you’ll generally find fewer people around. 
  • If you’re looking for some peace and quiet, try visiting popular areas mid-week. 

Help protect one another as you explore Banff and Lake Louise

Help protect one another and reduce the spread of COVID-19 by taking extra precautions while exploring Banff and Lake Louise. 

  • The health and safety of our community and visitors is the number one priority.  

  • Masks should be worn anywhere, indoors and outdoors, where maintaining a 2-metre distance might be difficult.    

    • Masks are mandatory in public spaces indoors within the town of Banff, and outside in the 100-200 block of Banff Avenue. 

    • For up-to-date FAQs consult the Town of Banff website. 

    • Masks are encouraged to be worn anywhere you cannot maintain a 2-metre distance, including on trails. 

    • Masks should complement – not replace – other prevention measures. Continue physical distancing and practicing good hand hygiene, and if you’re sick, choose to stay home rather than visit Banff and Lake Louise.  

  • Consult Alberta Health Services guidelines about travelling.    

  • Maintain physical distancing at all times while exploring, when on a trail and avoid trails that are too narrow to allow 2 metre distancing when you pass someone.   

  • Wash your hands frequently.    

  • Avoid gatherings with large groups.    

  • Consider visiting mid-week when there is typically fewer people. 

Visiting Lake Louise and Moraine Lake – Know before you go

On nice weather days, you may experience delays in accessing certain sites in Banff National Park.  

  • Lake Louise and Moraine Lake are very popular, especially when the weather is nice. 

  • Parking is significantly reduced to allow for physical distancing.  

  • These areas are experiencing significant pressure during the weekends and after 10:00 am and before 5:00 pm mid-week. 

  •  There are no Parks Canada shuttles running throughout the park including to Lake Louise or Moraine Lake this year due to physical distancing. However, Roam Transit takes you between Banff and Lake Louise (route 8X) and Banff and Moraine Lake (route 10)

Plan ahead for the best experience 

  • Have an alternative plan if you cannot access your first choice - there are plenty of other beautiful sites in Banff National Park. 

  • Visit for more inspiration and things to do 

  • Contact Visitor Centre for help if you can’t find the information you’re looking for. 
    • Our helpful Visitor Services staff are available 9 a.m. to 5 p.m. on Direct Messaging on our social channels, Live Chat, by phone or email. 

Brand Guidelines

Good brands have personality. Great ones have a story that unites partners and puts a purpose behind every initiative.   You may not realize it, but every member plays an integral role in building our brand by contributing to the story that helps guests decide to visit our amazing destination in the first place.

Brand Guidelines  Brand Overview