Additional supports announced for Alberta’s tourism sector

Announced on December 4, the Government of Alberta has extended the remittance date of the 4 per cent tourism levy to March 31, 2021 for hotels and other lodging sector members. The initial due date was December 31, 2020. 

Additionally, the province announced that Banff & Lake Louise Tourism is amongst five DMOs to receive $8 million in combined support to attract visitors in spring and summer  2021.   

To support these efforts, the Alberta government also announced the expansion of Travel Alberta’s role within the province, including helping to develop new travel destinations, expanding tourism across the province and conducting key industry research. 

“This support is critical to ensuring our lodging sector members have cashflow to support their operations this winter and beyond. I am very pleased to see the direction that Travel Alberta is moving in response to the changing needs of our tourism economy. In 2021, Banff & Lake Louise Tourism will support the development of new offers to attract the regional audience and continue to collect visitor data to inform our decision making. Travel Alberta’s ongoing research and experience development programming will play an important role in helping us achieve our goals for 2021 and beyond,” said Leslie Bruce, President & CEO, Banff & Lake Louise Tourism. 

Read the full news release