About the Campaign
While it’s no secret that the pandemic has affected the outlook of people far and wide, in a recent survey of our destination, BLLHA found that 93% of local employers are seeing mental distress in their teams.
To help the destination’s workforce, BLLHA will be leading a hyper-segmented awareness campaign so locals better understand what help is available. With support from BLLT, BLLHA will lead this work alongside countless local agency partners, the Town of Banff, ID9, and health care providers such as AHS, Primary Care Network, Banff Mineral Springs Hospital and more.
Three distinct segments of our workforce have been identified to focus efforts on:
- Staff aged 20-30 who are living away from family
- Those in management and leadership roles
- ESL foreign-born workers
Campaign Materials Available
The Banff & Lake Louise Hospitality Association’s (BLLHA) targeted mental health awareness campaign materials for business Support Packs are now available. With support from Banff & Lake Louise Tourism, these custom-themed materials are free and ready for use in Banff and ID9 workplaces. Materials include posters, stickers and floor decals.
Businesses are encouraged to order materials as soon as possible, as supplies are limited. Here are the first order deadlines:
- Order #1 deadline: Wed, April 21 at 9 a.m.
- Order #2 deadline: Tues, April 27 at 9 a.m.
The campaign officially launched April 5, and BLLHA is reaching out to organizations across Banff National Park to spread awareness. The campaign will be active until the end of May and future additional phases are likely.