It may be a different summer this year, but we’re hearing rave reviews from visitors that are really enjoying their time in destination. As visitation continues to pick up, let’s all continue to do our part to keep our community safe.
On May 29, we shared an overview of our six-phased reopening framework that we highlighted during our Annual General Meeting. We are currently in Phase 4 of welcoming visitors back to Banff National Park and are actively marketing to our domestic market (AB, BC, SK and ON). We are continuing to push our “welcome back” message in our owned, earned and paid channels and are continuing to connect consumers with the information they need to plan a seamless trip.