Insights from World Travel Market

On November 9-11, our Travel Trade team, along with our media colleague, participated in the first virtual World Travel Market (WTM) travel and tourism expo, along with Destination Canada, Travel Alberta, Air Canada and WestJet. WTM is the world’s leading travel and tourism expo that allows the chance to share innovations and unlock opportunities. Usually held in the UK, this year’s theme was Recover, Rebuild and Innovate. 

We held 25 trade and 10 media appointments. The majority of these were with UK partners followed by the US, Germany, India and China. 

In addition, we had productive meetings with Destination Canada representatives from the UK, India and France. Key takeaways include: