Media Highlights - June, 2020

Our proactive media pitching in June focused on telling stories relating to the new experience’s visitors can enjoy this summer, while continuing to highlight how to explore Banff and Lake Louise responsibly. We also conducted several interviews highlighting the impact of COVID-19 on our community and that now is the time for Canadians to travel to Banff and Lake Louise for their vacations. We are seeing travel media continue to produce coverage on trending topics, including outdoor adventure and road trips.  

In June, we saw 304 earned stories including those syndicated, with a potential reach of 23,178,309 and an average media quality score of 8.3. 

Highlights include: