SnowDays 2021 update

Celebrating winter with SnowDays this January

SnowDays 2021 will take place Jan. 20-31, with snow sculptures and the Hot Chocolate Trail being main components of the annual celebration of winter. Although things will look a bit differerent and scaled back this year, we are confident we will still be able to dazzle and captivate our audiences, while ensuring safety is top of mind.

Visit the Snow Sculpture Exhibition

Seven giant snow sculptures will be errected and displayed for the duration of SnowDays as part of our annual exhibition in downtown Banff.

Encourage visitors and residents to check out the wonderful creations, which will be located at Banff Avenue Square, Bear Street, The Whyte Museum of the Canadian Rockies and Central Park.

Although there will not be a professional judging element to the event this year, visitors and community members will get the chance to participate in a Peoples Choice Award to build excitment and better-captivate viewers.

Follow the Hot Chocolate Trail

Try tasty signature hot chocolates from participating restaurants and cafes in destination. At this time, this event is planned as an entirely take-out experience, but may be updated depending on revisions to enhanced public health measures. For the most up to date information, visit our consumer-facing website:

Take a selfie at an ice sculpture located at one of the three ski resorts

Even though Ice Magic was cancelled for 2021, ice sculptures will still be displayed to surprise and delight visitors and community members. An ice sculpture selfie station will be located at each of the three ski resorts and at select member businesses in the Lake Louise area for guests to enjoy.

Ice Magic, the international ice carving competition which typically takes place in Lake Louise is not going ahead this year.  

We know this is disappointing for many. This is a long-running event that many people look forward to every year. Ice Magic will be back in 2022, and we plan for it to be better than ever.      

Unfortunately, some additional SnowDays elements will not proceed in 2021 

Sadly, late in 2020, we had to make the tough decision to cancel some of our pillar SnowDays events this year:

We have full confidence these SnowDays components will be back in 2022, and will be better than ever. We look forward to working with our members on enhancing SnowDays 2022 and welcoming visitors to what we know will be an unforgettable experience. 

We did examine every possibility with scrutiny and determined health and safety of our community and of visitors must remain our first priority for SnowDays 2021 - and unfortunately that meant we had to make some difficult but necessary decisions in order to do our part to slow the spread of COVID-19.

For more information, contact