Taste for Adventure Registration Open

To help support our restaurant sector and drive visitation in shoulder season, we are launching a food event from October 12 - November 13, 2020 targeted at our regional audience and are calling for restaurants to participate. 

Taste for Adventure will offer visitors a range of culinary offers from restaurants across the destination. In order to encourage visitation to multiple restaurants and return visits to the destination over the month-long event, guests who eat at four or more restaurants over the course of the event will be entered into a contest to win the ultimate winter adventure getaway for four or any one of a number of secondary prizes. 

Types of food offers 

Restaurant offers will be presented to prospective visitors in two categories: 

For inspiration on different types of prix fixe offerings, including menus, experiences and events, check out this recent YYC Food and Drink Experience in Calgary. 

Taste of Place 

We have invested significantly in our food tourism strategy in the past few years and have had great success in generating media coverage and enhanced awareness for Banff and Lake Louise as a culinary destination with a vibrant food scene. 

A big part of our success has been our increased focus on utilizing and promoting regional farmers, suppliers and ingredients across many of our restaurants and telling our ‘Taste of Place’ story. As such, we encourage you to consider how you may incorporate and highlight food, drinks and ingredients sourced regionally from Alberta and BC within the context of your menus and food offerings. 

Contest and prizing 

The contest is designed to encourage people to dine at multiple participating restaurants over the course of the campaign. Each restaurant will be provided with a unique QR code so guests can register at each location. Once a guest registers at four locations, they will automatically be entered into a contest, in which they will be eligible to win one of four weekly prizes and a grand prize. 

Please join us in participating. Registration is open until September 15. 

Register now