Our Role

Sightseeing Northern Lights Vermilion Lakes Banff Lake Louise

Mission, Vision and Values

Our Mission, Vision and Values are incorporated into everything we do.

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Larch Valley / Sentinel Pass

Who We Are

Banff & Lake Louise Tourism is the destination marketing organization for the Town of Banff, the Hamlet of Lake Louise and Banff National Park.  Our role is to inspire visitors to choose Banff National Park as their preferred travel destination.

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Annual Reports

The annual report is a comprehensive report on BLLT’s activities throughout the preceding year.  The report provides information on our initiatives, results and financial performance.

2020 Annual Report   2019 Annual Report  2018 Annual Report 

Business Plans

Our annual Business Plans are built on the pillars developed in 2016 as part of our strategic framework.  BLLT’s 2021 business plan was informed in consultation with members, key stakeholders, industry research, and more. We have planned with optimism and will operate with acute focus to ensure fiscal responsibility. We are excited to share our plans on how we will continue to connect and attract visitors in a safe and sustainable manner. While it was developed during an uncertain time, we are confident in our assumptions that form the foundation of the plan, as well as our ability to adjust and remain nimble to deliver on it and our goals.

2021 Business Plan    2021 Business Plan Summary  

2020 Business Plan  2019 Business Plan