Our Role

Sightseeing Northern Lights Vermilion Lakes Banff Lake Louise

Mission, Vision and Values

Our Mission, Vision and Values are incorporated into everything we do.

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Larch Valley / Sentinel Pass

Who We Are

Banff & Lake Louise Tourism is the destination marketing organization for the Town of Banff, the Hamlet of Lake Louise and Banff National Park.  Our role is to inspire visitors to choose Banff National Park as their preferred travel destination.

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Brand Guidelines

Good brands have personality. Great ones have a story that unites partners and puts a purpose behind every initiative.   You may not realize it, but every member plays an integral role in building our brand by contributing to the story that helps guests decide to visit our amazing destination in the first place.

Brand Guidelines  Brand Overview

Annual Reports

The annual report is a comprehensive report on BLLT’s activities throughout the preceding year.  The report provides information on our initiatives, results and financial performance.

2018 Annual Report  2019 Annual Report

Business Plans

Our annual Business Plans are built on the pillars developed in 2016 as part of our strategic framework.  We started 2020 with a business plan intended to further the success of the destination, but in a post-COVID tourism economy the plan approved by the Board of Directors at the end of 2019 is no longer viable.  We have therefore included it for historical reference only.  We are currently re-tooling and re-evaluating the plan for the remainder of 2020 and will share with the membership once the same is approved by the Board.

2019 Business Plan  2020 Business Plan