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Summer Campaign: Member Toolkit

To inspire potential travelers to select Banff and Lake Louise as their preferred summer destination, BLLT will launch a summer campaign. The strategy aims to provide long-haul travelers with sufficient time to book and plan their trips, recognizing that longer stays often lead to increased spending.

Campaign Objectives:

  • Inspire longer stays in destination 
  • Showcase reasons guests should do more on their trip 
  • Encourage visitors to book and plan ahead for their summer trip 
  • Build on partner campaigns to elevate and retarget leads to our website 

Creative Concept:

Yes, This Is a Real Place

Ahhhhhhh, Banff and Lake Louise. It really is magical here, isn’t it? Just LOOK at it. Yeah, we know. But here’s the thing. It is SO sublime that it might be hard to believe if you haven’t seen it with your own two eyes. And who could blame you, it sounds absurd. But we promise we’re telling the truth. Yes, this is a real place. 

View the 2024 Summer Toolkit