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Tools and Resources

Banff & Lake Louise Tourism is dedicated to providing resources and recommendations to assist you. Below you will find useful tools that will help to ensure your business effectively engages with visitors and customers.

10-Year Vision for Tourism

Read Lead Tourism For Good, 10-Year Vision for Tourism in Banff and Lake Louise at The Vision is our guide to a sustainable future for tourism in the destination. You can find out more about how we developed the Vision with our community, alongside the Town of Banff and Parks Canada.

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Winter 2023/2024 Campaign Overview

Winter is our biggest campaign, and it holds the most opportunity for growth. The team are building demand for winter using targeted affinity audiences, cleverly crafted creative and attracting tier 1 media and collaborators. Through the activities of the whole team, the story of our destination will be told to high value guests who book early and have the propensity to stay longer.

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Access the Media Library

Regularly refreshed and updated, our multi-media library is home to awe-inspiring high resolution photography and video content.

Library Access

Brand Guide

Good brands have personality. Great ones have a story that unites partners and puts a purpose behind every initiative. You may not realize it, but every member plays an integral role in building our brand by contributing to the story that helps guests decide to visit our amazing destination in the first place.

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