Tools and Resources

Banff & Lake Louise Tourism is dedicated to providing resources and recommendations to assist you in the process of operating during the COVID-19 pandemic. Below you will find useful tools that will help to ensure your business effectively engages with visitors and customers.

Lake Minnewanka Cruise

Google My Business

Attract more customers with Google My Business. Follow our three easy steps to claim and update your local business listing using Google My Business. Also included are expert tips and resources on how to boost your businesses profile and get more traffic to your front door when the time comes.

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Canoeing on Vermilion Lakes, Banff National Park

Messages for visitors

We have compiled a list of key messages that we want visitors who choose to travel to Banff and Lake Louise while enhanced public health orders are in place understand and remember.

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Sightseeing Vermilion Lakes - Noel Hendrickson

Multi-Media Library

Regularly refreshed and updated, our multi-media library is home to awe-inspiring high resolution photography and video content.

Library access

Marketing Tools

Alberta Tourism Information System (ATIS)

The Alberta Tourism Information Service (ATIS) is a free digital marketing platform designed by Travel Alberta to help Alberta tourism businesses amplify their marketing efforts.

You can add or update your business listing, create and promote events, and let potential customers know about upcoming offers using ATIS and your content will be shared across multiple marketing channels and websites, including and a diverse network of publishers, websites and apps promoting Alberta as a destination of choice for travellers.  This information is also harvested by the business development team at Travel Alberta to create experience packages for receptive tour operators and other partners. Getting started is easy and free.

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Travel Alberta content marketing resources

Take your business online with Social School

Travel Alberta “Worth the Wait” campaign toolkit

Why Tour Operators Should Consider a Google My Business Page

Destination Storytelling 2020: A Guide to Telling Great Stories

Upcoming Workshops

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