Webinar Recordings

Digital Transformation Series with The Social School

COVID-19 has highlighted one of the fastest global transformations in history, shifting consumer behaviours, increasing e-commerce and digital reliance. According to McKinsey and Company's research and data, globally, we leapfrogged five years in consumer and business digital adoption within the first two months of the pandemic alone. Now more than ever, travellers have migrated to digital channels to complete the simplest tasks and a digital-led recovery is essential. It is important to ensure your business is well-positioned in the digital landscape, and the more digitally-savvy businesses we have in Banff and Lake Louise, the more likely we will appeal to potential visitors. We are reaching a time where pent-up demand for travel is at an all-time high, and we need to be ready to compete in a very competitive market when the time is right. Digital optimization of the destination isn’t just about BLLT – it’s a collective effort. When people are planning their holidays, they want to check out hotels, restaurants, activities, services and shopping. Upping our digital game collectively across all sectors will help us achieve that, and will lead to more bookings. This webinar series is designed to help do that!