- Position Banff & Lake Louise as a top winter destination
- Inspire longer stays in destination
- Showcase reasons guests should do more on their trip
- Encourage visitors to plan ahead for their winter trip
- Build on partner campaigns to elevate and retarget leads to our website
Yes, This Is a Real Place
Ahhhhhhh, Banff and Lake Louise. It really is magical here isn’t it? Just LOOK at it. Yeah, we know. But here’s the thing. It is SO sublime that it might be hard to believe if you haven’t seen it with your own two eyes. And who could blame you, it sounds absurd. But we promise we’re telling the truth.
Yes, this is a real place.
View the 2023-2024 Winter Toolkit