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Winter Campaign: Member Toolkit

In an effort to entice potential travellers to choose Banff and Lake Louise as their preferred winter getaway destination, we have launched a robust Winter Campaign across multiple channels aimed at driving overnight visitation and increasing length of stay.

Campaign Objectives:

  • Drive demand for Banff and Lake Louise during winter
  • Enable members to capitalize on our marketing work during winter
  • Communicate our work to drive demand for winter

Creative Concept:

Yes, This Is a Real Place

Ahhhhhhh, Banff and Lake Louise. It really is magical here isn’t it? Just LOOK at it. Yeah, we know. But here’s the thing. It is SO sublime that it might be hard to believe if you haven’t seen it with your own two eyes. And who could blame you, what with fairy dust falling from the sky, Canadian castles dotting the wild landscape, friendly flannel-wearing folks ski-boot shuffling down main street, and three ski resorts just a hop, skip, and a jump away. It sounds absurd. But we promise we’re telling the truth. Yes, this is a real place.

View the 2022-2023 Winter Toolkit