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Winter Campaign: Member Toolkit

In an effort to entice potential travellers to choose Banff and Lake Louise as their preferred destination this winter, BLLT will launch a paid winter campaign with an approach to allow our long-haul travellers ample time to book and plan their trips knowing they stay longer and spend more.

Campaign Objectives:

- Position Banff & Lake Louise as a top winter destination
- Inspire longer stays in destination
- Showcase reasons guests should do more on their trip
- Encourage visitors to plan ahead for their winter trip
- Build on partner campaigns to elevate and retarget leads to our website

Creative Concept:

Yes, This Is a Real Place

Ahhhhhhh, Banff and Lake Louise. It really is magical here isn’t it? Just LOOK at it. Yeah, we know. But here’s the thing. It is SO sublime that it might be hard to believe if you haven’t seen it with your own two eyes. And who could blame you, it sounds absurd. But we promise we’re telling the truth.
Yes, this is a real place.

View the 2023-2024 Winter Toolkit

Watch the Webinar Recording