Plans & Reports
Our Business Plans act as the roadmap for the coming year, while our Annual Reports provide a comprehensive review of the preceding, sharing valuable insight into our initiatives, results and financial performance.
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Our 2024 Year Ahead
In 2024, we will Protect Summer Revenue, Generate Demand for Overnight Stays in Winter, Champion the Visitor Experience and Shephard the 10-Year Vision for Tourism.
Read the 2024 Business Plan
Our 2023 in Review
2023 was marked by strong performance from both the destination and Banff & Lake Louise Tourism. We Sustained Year-round Demand, Advanced the 10-Year Vision for Tourism, and Improved Organizational Effectiveness.
Read the 2023 Annual Report