Nudge by Nudge: Using behavioural science to action tourism for good

What can behaviour science teach us about how people make ‘good’ decisions? How do we best influence visitors to make responsible and sustainable choices and to connect with our communities’ values?

Join renowned behaviour scientist Milena S. Nikolova for an exploration of choice design that will support Tourism for Good in Banff and Lake Louise.

About Milena S. Nikolova, PhD

Expert in Human Behaviour & Co-Founder at BehaviorSMART

Milena's superpower is understanding what goes on in the travellers' hearts and minds. In her work with companies and destinations, she uses human psychology to help them make travel more impactful for people, businesses, and places. Milena's favourite topics revolve around how behaviour-smart thinking can help make sustainability effortless but non-negotiable, and how experiences can be designed to enhance happiness and our connection to nature.

When: May 7, 2025, 4 pm - 6 pm
Where: Fairmont Banff Springs, New Brunswick Room on Mezzanine level 2

Catch the Route 2 Roam bus to the Fairmont. See the schedule here.

Everyone is welcome!

Register