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Lead Tourism For Good

Why a 10-Year Vision for Tourism?

Together with the wider community, Banff & Lake Louise Tourism and the Town of Banff, in partnership with Parks Canada, have developed a 10-Year Vision for Tourism for the destination. The Vision serves as a guidepost as we collectively develop our approach to tourism in Banff National Park towards 2032 and beyond. The document itself addresses environmental sustainability, community wellbeing, cultural integrity, and economic prosperity. The Vision is intended to complement other long-range plans; such as the Parks Management Plan and municipal plans.

The Vision has now been approved and adopted by Banff & Lake Louise Tourism, Town of Banff, Improvement District No. 9, and formally supported by Parks Canada.

The Vision

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Attendees review sun charts at the Tourism Together Open HouseAttendees review sun charts at the Tourism Together Open House

The Process

Tourism Together - an extensive research and engagement process, involving the locals, employees, and business operators in Banff National Park - shaped the Vision.

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People hold their coffee cups on a winter dayPeople hold their coffee cups on a winter day

In The News

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