Lead Tourism For Good
The vision for tourism in Banff and Lake Louise
In Banff and Lake Louise, our vision is to Lead Tourism for Good. It’s been two years since the Town of Banff, Parks Canada, Banff & Lake Louise Tourism, and the community came together to accept this ambitious vision for tourism.
Together we are learning, trying, actioning change, and applying expertise from within our community and from around the world. We’re sharing stories, building connections, and staying focused on what’s possible. There is much more to come.
What is Lead Tourism for Good?
Lead Tourism for Good is a vision and a guiding document that inspires action, progress, and hope. It aims to bring the community of Banff and Lake Louise together and show that tourism can be a force for good towards a sustainable future.
Read the Vision
The video below shares the story of collaboration between the tourism sector, the Town of Banff, Parks Canada, and more than 2,000 community members to create Lead Tourism for Good.
Residents make tourism amazing, and tourism makes this community amazing. There is no us and them, it's just us working together.
Mayor Corrie DiManno, Town of Banff