Lead Tourism For Good
Why a 10-Year Vision for Tourism?
Together with the wider community, Banff & Lake Louise Tourism and the Town of Banff, in partnership with Parks Canada, have developed a 10-Year Vision for Tourism for the destination. The Vision serves as a guidepost as we collectively develop our approach to tourism in Banff National Park towards 2032 and beyond. The document itself addresses environmental sustainability, community wellbeing, cultural integrity, and economic prosperity. The Vision is intended to complement other long-range plans; such as the Parks Management Plan and municipal plans.
The Vision has now been approved and adopted by Banff & Lake Louise Tourism, Town of Banff, Improvement District No. 9, and formally supported by Parks Canada.
Lead Tourism for Good: The Vision Driving the Travel Industry in Banff National Park
In the video below, BLLT President and CEO, Leslie Bruce, shares this extraordinary story of collaboration between the tourism sector, Town of Banff, Parks Canada, and more than 2,000 community members, to create Lead Tourism for Good, our vision for sustainable visitation in this awe-inspiring destination.
The Vision
The Process
Tourism Together - an extensive research and engagement process, involving the locals, employees, and business operators in Banff National Park - shaped the Vision.
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