News & Stories
Stories are at the heart of Banff and Lake Louise. Here, you’ll find a combination of learnings and inspiration, as we move forward together to Lead Tourism for Good. You'll most likely catch some familiar faces too!
Do you have a story you would like to share? Share your story here.
- Sep 12, 2025
Stories from the Trails: Leading with Inclusion in Banff and Lake Louise
Discover how the Bow Valley Immigration Partnership is helping employers build more inclusive workplaces through the Workplace Inclusion Charter.
- Sep 5, 2025
Partners on the Path: How Banff and Lake Louise Are Redefining Incentive Travel
Incentive travel is big business in the tourism world—and it matters even more in places like Banff and Lake Louise, where tourism is the core industry, supporting nearly every job in the community.
- Aug 19, 2025
Stories from the Trails: Living Wage and Local Impact with Moraine Lake Bus Company
How a local shuttle company is redefining tourism in Banff through living wages, employee ownership, and unforgettable guest experiences.
- Aug 5, 2025
Partners on the Path: Trip Builder Helps Visitors Plan for Joy — Not Disappointment
Banff & Lake Louise Tourism's Trip Builder is more than just a digital product. It's connected to a bigger picture.
- Aug 1, 2025
Partners on the Path: Here’s How Parks Canada Protects Banff National Park’s Waters from Aquatic Invasive Species
The waters of Banff National Park are a big part of what makes this place special but these waters are facing a growing challenge.
- Jul 28, 2025
Together for Tomorrow: Collaborative Actions Toward Progress and Preservation in Banff and Lake Louise
In Banff and Lake Louise, every person plays a meaningful role in shaping a sustainable future for this extraordinary destination.
- Jul 24, 2025
Stories from the Trails: Sustainability Meets Social Impact at YWCA Banff’s Priscilla’s Place
More than just housing, Priscilla’s Place supports the people who make Banff’s tourism experiences possible, including those working in hospitality, retail, guiding, and beyond.
- Jul 21, 2025
Partners on the Path: Shifting Visitor Behaviour in Banff National Park
Banff & Lake Louise Tourism (BLLT) launched a bold new responsible visitation initiative that encourages visitors to “Shift into Park Mode”.
- Jun 30, 2025
Partners on the Path: How Banff National Park is Moving Visitors Differently
To support the visitor experience, the Town of Banff, Banff & Lake Louise Tourism, and Parks Canada partner on an innovative campaign to move people around Banff National Park car-free.
- Jun 10, 2025
Partners on the Path: the Role of Values in Destination Marketing
How do values shape destination marketing and decision-making? In this Q&A, Delaney Johnston, Brand Manager at Banff & Lake Louise Tourism, explains the role of values-led marketing and how it relates to the vision for tourism in Banff and Lake Louise.
- May 23, 2025
5 Things We Learned from Dr. Milena Nikolova at the Lead Tourism for Good Speaker Series
How can we help visitors to Banff and Lake Louise make better choices—for the planet, the place, and themselves? Here's what we learned from Behavioural Scientist Dr. Milena Nikolova.
- May 16, 2025
Sundance Park: A Space for Gathering in the Town of Banff
Sundance Park provides an opportunity for renewed engagement within the community and visitors.
- May 16, 2025
Okâch — Îyethkabi Oûgitûbi — A New Beginning at the Banff Recreation Grounds Pavilion
The recently completed pavilion at the Banff Recreation Grounds has been bestowed with a name that carries deep meaning and reverence.
- Apr 30, 2025
Partners on the Path: Reducing Single-Use Items in Banff
Waste managment is a national park is an important responsibility, learn more about the Town of Banff's Single-Use Items Reduction Strategy.
- Mar 25, 2025
How Lead Tourism for Good Began
Learn more about the history and process of how this vision came together.
- Feb 25, 2025
Stories from the Trails: How the Wim & Nancy Pauw Foundation is an Example of Regenerative Tourism
We caught up with Cathy Geisler to learn more about what the Foundation does and how their work contributes towards the vision to Lead Tourism for Good.
- Feb 11, 2025
Stories from the Trails: Banff Mental Health & Addiction Week is a True Example of Collaboration for the Community
Banff Mental Health & Addiction Week is returning this May for its second year, bringing recourses and connection to Banff.
- Feb 6, 2025
Stories from the Trails: Pursuit’s Banff Jasper Hotels Embrace Smart and Sustainable Energy Swaps
Last year, in Banff and Jasper, Pursuit invested close to $350,000 in energy efficiency projects including at the Elk + Avenue Hotel and the Mount Royal hotel.
- Dec 23, 2024
Stories from the Trails: Five Ways Dining Enriches the Visitor Experience
In the world of tourism, food can be an invitation to unforgettable experiences and connections while supporting sustainability and the local economy.
- Dec 18, 2024
Stories from the Trails: How Banff and Lake Louise’s Ski Hills Champion Nature-Positive Action
Find out how SkiBig3 is taking responsibility to protect the environment.
- Nov 19, 2024
Partners on the Path: How Banff and Lake Louise Uses Data to Shape the Visitor Experience
We caught up with Ali Buckingham, Business Intelligence Analyst at Banff & Lake Louise Tourism to learn more about how this destination uses data to shape the visitor experience.
- Nov 15, 2024
Stories from the Trails: Banff Adventures Annual Canoe for a Cause Raises $19,000 Towards Jasper Recovery Efforts
The event in August was a huge success.
- Nov 12, 2024
Stories from the Trails: Fairmont Banff Springs Gets Smart with Food Waste
The hotel has taken a bold step in the fight against food waste.
- Oct 28, 2024
Stories from the Trails: A Space for Indigenous Artists and Tradition at Banff Centre
The Hide Tanning and Parfleche Residency at Banff Centre for Arts and Creativity is the first residency to focus entirely on a traditional artform.
- Sep 17, 2024
Stories from the Trails: Banff Businesses Committed to Supporting Pride
Through partnerships and initiatives, Banff businesses are working with Banff Pride to foster an environment where diversity is celebrated every day.
- Sep 16, 2024
Partners on the Path: Why Destination Brand and Values Matter to Banff and Lake Louise
We caught up with Heather Szpecht, leader of the Banff & Lake Louise Tourism Brand and Strategy team to dive deeper into the how - and why - of our destination’s brand and values.
- Aug 7, 2024
Stories from the Trails: Banff Tea Co. Makes a Big Impact with Small Leaves
Siona Gartshore, a passionate Zero Waste Trailblazer has transformed her love for the environment into a thriving business.
- Jul 23, 2024
Stories from the Trails: Meet the Minds Behind Banff Borrows - A Conversation with Karli Fleury
We caught up with Karli Fleury in early July to chat about Banff Borrows.
- Jul 18, 2024
Stories from the Trails: A Sweet Approach to Community Wellbeing
Find out how a small donut business fosters connection, conversation, and community.
- Jul 8, 2024
Stories from the Trails: The Hotel Canoe & Suites Serves Up Zero-Waste Coffee
The Hotel Canoe & Suites has said ‘no more’ to disposable coffee cups, for the environment and the guest experience.
- Jun 24, 2024
Stories from the Trails: Fairmont Chateau Lake Louise Uses Data For Good
For over 20 years, the hotel has been a key contributor to Parks Canada’s No Net Negative Environmental Impact (NNNEI) initiative.
- Jun 24, 2024
Stories from the Trails: Murals Showcase Emerging Indigenous Artists
Now in its third year, the Cave and Basin Mural Project showcases ten mural boxes each created by an emerging Indigenous artist.
