How Lead Tourism for Good Began

In 2022, our community developed a vision for tourism for Banff and Lake Louise. Titled Lead Tourism for Good, it received a coveted Skift IDEA Award. The vision addresses environmental sustainability, community wellbeing, cultural integrity, and economic prosperity.

“We must lead tourism for the good of people and park. This means developing and inspiring new and meaningful ways to enjoy this place and leave it even better than it is now. It means continuously changing and adapting tourism for good because, in a place which is proudly 97% wilderness, we must be wildly innovative within the limits of the remaining 3%. It means collaboratively creating a future where Indigenous Peoples and businesses are present and thriving within the park. It means championing an industry and community that is welcoming, safe and inclusive for those living, working and playing here. A future where this awe-inspiring place continues to be shared in transformative ways that bring out the best in each of us and inspires stewardship in all of us – and in generations to come.”

Head to the History & Process page to learn more.