Travel Trade in Banff and Lake Louise
Banff and Lake Louise are among Canada's most iconic mountain destinations and are consistently recognized among the world's top travel experiences. Set within Banff National Park, a UNESCO World Heritage Site, the region is renowned for its spectacular scenery, abundant wildlife, and year-round outdoor adventure.
As the official destination marketing organization for Banff and Lake Louise, Banff & Lake Louise Tourism (BLLT) works with travel advisors, tour operators, and industry partners worldwide to promote the destination and provide trusted expertise, training, and resources.
The Travel Trade website is a dedicated platform to help travel trade professionals confidently recommend Banff and Lake Louise to clients and create memorable itineraries in the Canadian Rockies.
Become a Destination Expert
Discover what sets Banff and Lake Louise apart. Learn about the landscapes, communities, wildlife, culture, and experiences that have made Banff National Park one of the world's most celebrated mountain destinations.
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What's New in Banff and Lake Louise
Stay up to date on new experiences, openings, seasonal updates, events, and destination developments. Discover what's happening in Banff and Lake Louise and find fresh reasons for clients to visit.
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Build a Custom Itinerary
Every traveller experiences Banff and Lake Louise differently. Use the one-of-a-kind Trip Builder tool to create personalized itineraries based on your clients' interests, travel style, and length of stay.
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Get in Touch With the Team
Our Travel Trade team is here to help. Connect with local destination experts for trip-planning support, training opportunities, and answers to your Banff and Lake Louise questions.
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Banff & Lake Louise Tourism is committed to truth and reconciliation, as we continue learning how to be better allies of Indigenous Peoples. We appreciate the meaningful and respectful partnerships we are developing as we live and work on the traditional territories of the Nations of Treaties 6, 7, and 8, and in Métis homelands. We acknowledge all Indigenous Peoples living in relationship with these lands. The Indigenous Tourism Strategy, developed in partnership with Indigenous leaders and communities, guides our work to elevate Indigenous Tourism as reconciliation in action and advance our shared vision to Lead Tourism for Good.