Who We Are

The purpose of the Global Marketing team is to build awareness, understanding and attractiveness of Banff and Lake Louise, and to drive demand and conversion from our target audiences across all target markets.  Global Marketing includes Business Development, Consumer Marketing and Media & Communications.

Business Development 

The Business Development team includes the Travel Trade team, who work with tour operators to inspire the creation and sale of package travel opportunities for long-haul travellers, and the M.I.C.E. (Meetings, Incentive, Conferences and Exhibitions) team, who work to attract this niche travel segment into Banff National Park year-round.

Consumer Marketing

Consumer Marketing works closely with Business Development and Media to expand awareness and consideration for our destination in priority markets on a global basis.  The Consumer Marketing team engages target audiences with relevant and customized content at key times and through the most effective channels throughout the path to purchase, by continuously optimizing the use of existing data and acquiring new data sources to support the development of new and better insights. 

Media & Communications

The Media and Communications team manages corporate and internal communications, media and social media via targeted travel and consumer media outlets, our own social channels, targeted niche influencers, and key stakeholder engagement.  

The Visitor Experience team primarily focuses on ensuring that visitors to Banff National Park have an exceptional experience through all phases of the path to purchase and all touchpoints during their visit.  Visitor Experience operates four permanent Visitor Centres throughout Banff National Park and neighbouring Yoho National Park along with mobile visitor services set up at popular attractions during peak periods and provides members with tools and resources to help attract customers and grow their businesses.

The Events & Animation team aim to enhance our destination reputation as a desirable year-round place to visit by producing a series of events in the shoulder and winter seasons, and by offering opportunities to surprise and delight visitors through the use of unique and inspired animation that celebrates the beauty and authenticity of Banff and Lake Louise.

The Finance & Administration department provides many of the tools required by the broader team, including accurate and timely financial processes and reporting, reliable technical infrastructure, human resource management, administrative support and payroll services. 

The Board of Directors is accountable to the members of BLLT for the following:

• Ensuring the actions and expenditures of BLLT do not fall outside of the objects of the organization.
• Establishing the mission, vision, goals and expected results for BLLT.
• Providing overall strategic direction for BLLT, and ensuring that an effective strategic planning and monitoring process is in place.
• Appointing the CEO who is accountable for meeting the Board’s expectations for the performance of BLLT.
• Reviewing and approving the annual report, including the audited financial statements, to be presented to the membership of BLLT at the Annual General Meeting.

For detailed information on the Code of Conduct for Directors and Committee Members, please click here.  

• Wednesday, January 29 – Noon
• Wednesday, March 25 – Noon
• Wednesday, April 29 – Noon
• Tuesday, May 26 - AGM
• Wednesday, May 27 - Noon
• Wednesday, June 24 - Noon
• Wednesday, September 23 – Noon
• Wednesday, October 28 – Noon
• Wednesday, December 2 – Noon

Additional meetings are scheduled on an as-needed basis.  

If you would like to receive a copy of the minutes from any board of directors meetings, please contact the Member & Board Relations Manager at memberservices@banfflakelouise.com.

All information regarding the eligibility, term of office and renumeration of Directors can be found in the Bureau By-Laws.