Rewarding Responsible Travel: A Conversation with Wonderful Copenhagen

Join Lead Tourism for Good and Jonas Løvschall-Wedel, Head of International Press & Communications at Wonderful Copenhagen - the official tourism organisation of the Capital Region of Denmark - for the next Speaker Series!

We know there is strong interest in learning from other destinations around the world. This session will spotlight Copenhagen, which is recognized globally as a world leader in innovative and sustainable visitor management.

In this conversation, we’ll look at CopenPay, why rewarding positive visitor behaviour matters, along with real-world examples from Danish businesses, discuss how this approach has gained global attention, and more!

When: May 20, 2026, 4 pm - 6 pm
Where: Moose Hotel & Suites, in the Antler Room

Everyone is welcome!

Register

About Jonas Løvschall-Wedel

Jonas is Head of International Communication at Wonderful Copenhagen and responsible for developing and running CopenPay. He has a background in Chinese studies and journalism and was previously the editor of the national news in Greenland for five years prior to moving to Wonderful Copenhagen.

What is CopenPay?

CopenPay is a Copenhagen-based initiative that rewards tourists for making positive contributions to the local community.

By doing good deeds, visitors can earn access to unique cultural experiences across the city.