The Vision

A vision is more than just a goal—it's an image of a future that guides actions and inspires change. It serves as a compass, aligning efforts toward a common purpose. In the case of tourism, a strong vision is essential for creating a sustainable and positive impact on the community and environment.

The development of a long-term vision for tourism in Banff and Lake Louise starts from a shared love of the destination and a strong belief in the good of tourism.

Lead Tourism for Good: the 10-Year Vision for Tourism in Banff and Lake Louise

The answers to your questions:

Lead Tourism for Good: the vision for tourism in Banff and Lake Louise is a guiding document that inspires action, progress, and hope. It aims to bring the community together and show that tourism can be a force for good towards a sustainable future.

An action plan: Lead Tourism for Good is meant to inspire and is not a detailed step-by-step plan.
Exclusive: It’s not just for a select group or only for the tourism industry – it's for everyone living, working, recreating and visiting Banff and Lake Louise. This is a collective vision.
A quick fix: It’s a long-term vision towards a sustainable future in Banff and Lake Louise, not an immediate solution to challenges. We know this work is urgent, but it will take time.

This is a collective vision created by and for the community. The process of developing the vision was led by Banff & Lake Louise Tourism and the Town of Banff, in close partnership with Parks Canada. More than 2,000 residents participated. Read more about the history and process here.

Lead Tourism for Good is for everyone who has a connection to Banff and Lake Louise, including the community and visitors. It aims to unite all stakeholders in working towards a common goal of good, sustainable, and responsible tourism.

The vision matters because it addresses the unique nature and challenges of Banff and Lake Louise. It emphasizes the need for radical collaboration across the destination.

Our communities exist for the primary purpose of welcoming visitors and as such, tourism supports the livelihoods of most of our residents. This vision champions our core industry as a vehicle for protection of our natural and living legacy, for thriving communities, and for transformational visitor experiences.

Shaped by the extensive input and recommendations from the community, five strategic trails have been identified to address in leading tourism towards a sustainable future. These key strategic opportunities embody the shared priorities and initiatives we will undertake in leading towards a better tomorrow for, with and by tourism.

Follow Lead Tourism for Good on Instagram and Facebook
Check out www.leadtourismforgood.com
Sign up for The Lead Tourism for Good Quarterly
Read the vision
Stay updated on current and future events brought to you by Lead Tourism for Good
Share the above with your colleagues, neighbours, and friends!

Spread the Lead Tourism for “Good” word!

Use the hashtag #leadtourismforgood on your social media to be featured on our channels. For example: To show our appreciation for the local community, SkiBig3 Community Days are returning this winter! #leadtourismforgood
Help us help you share your story! What initiatives are happening at your business that support our shared vision? Share your story here.
Integrate the vision into your business plans. We can help! Email us.
Co-brand your actions as part of Lead Tourism for Good - email us for an exclusive Communications Toolkit.

Click here to view mobile version

The answers to your questions:

What is Lead Tourism for Good not? It is not:

Who is behind Lead Tourism for Good?

Who is the vision for tourism for?

Why does this vision for tourism matter?

What are the Trails to Tomorrow?

I’m interested! How can I get involved?

How can my business get behind Lead Tourism for Good?