Shaped by extensive input and recommendations put forward by the community, five Trails to Tomorrow have been identified to address in leading tourism towards a sustainable future—this is the Visitor Experience trail.
Our objective is to champion innovative, true-to-place visitor experiences that welcome and inspire everyone to take part, supporting local businesses and a thriving economy.
To showcase how Banff and Lake Louise is advancing this trail, we’re sharing inspiring Stories from the Trails—real-life accounts of local initiatives, people, and projects that contribute to the vision to Lead Tourism for Good.
Related stories
By slowing people down, grounding them in place, and encouraging authentic connection, Stellar Experiences shows how tourism can be a force for good.
Related stories
To support the visitor experience, the Town of Banff, Banff & Lake Louise Tourism, and Parks Canada partner on an innovative campaign to move people around Banff National Park car-free.
Related stories
For more than two decades, Banff Airporter has been more than a shuttle service, it has been a welcome mat to the Canadian Rockies.
Related stories
The Hotel Canoe & Suites has said ‘no more’ to disposable coffee cups, for the environment and the guest experience.
Related stories
Sundance Park provides an opportunity for renewed engagement within the community and visitors.
Related stories
In the world of tourism, food can be an invitation to unforgettable experiences and connections while supporting sustainability and the local economy.
Related stories
We caught up with Ali Buckingham, Business Intelligence Analyst at Banff & Lake Louise Tourism to learn more about how this destination uses data to shape the visitor experience.
Related stories
We caught up with Heather Szpecht, leader of the Banff & Lake Louise Tourism Brand and Strategy team to dive deeper into the how - and why - of our destination’s brand and values.
What initiatives are happening in the community that support our shared vision for tourism? We want to know! Share your story here.
