Shaped by extensive input and recommendations put forward by the community, five Trails to Tomorrow have been identified to address in leading tourism towards a sustainable future—this is the Visitor Experience trail.
Inspiring experience, transforming perspective
Our objective is to champion innovative, true-to-place visitor experiences that welcome and inspire everyone to take part, supporting local businesses and a thriving economy.
To showcase how Banff and Lake Louise is advancing this trail, we’re sharing inspiring Stories from the Trails—real-life accounts of local initiatives, people, and projects that contribute to the vision to Lead Tourism for Good.