Shaped by extensive input and recommendations put forward by the community, five Trails to Tomorrow have been identified to address in leading tourism towards a sustainable future—this is the Visitor Experience trail.
Our objective is to champion innovative, true-to-place visitor experiences that welcome and inspire everyone to take part, supporting local businesses and a thriving economy.
To showcase how Banff and Lake Louise is advancing this trail, we’re sharing inspiring Stories from the Trails—real-life accounts of local initiatives, people, and projects that contribute to the vision to Lead Tourism for Good.
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On June 13, Banff & Lake Louise Tourism (BLLT) tested a new approach to encouraging responsible visitor behaviour in Banff National Park.
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Through their initiative “Cool 2 Carpool”, the 100-year-old Banff ski hill rewards visitors who share a ride to the mountain with deeply discounted lift tickets.
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By slowing people down, grounding them in place, and encouraging authentic connection, Stellar Experiences shows how tourism can be a force for good.
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To support the visitor experience, the Town of Banff, Banff & Lake Louise Tourism, and Parks Canada partner on an innovative campaign to move people around Banff National Park car-free.
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For more than two decades, Banff Airporter has been more than a shuttle service, it has been a welcome mat to the Canadian Rockies.
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The Hotel Canoe & Suites has said ‘no more’ to disposable coffee cups, for the environment and the guest experience.
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Sundance Park provides an opportunity for renewed engagement within the community and visitors.
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In the world of tourism, food can be an invitation to unforgettable experiences and connections while supporting sustainability and the local economy.
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We caught up with Ali Buckingham, Business Intelligence Analyst at Banff & Lake Louise Tourism to learn more about how this destination uses data to shape the visitor experience.
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We caught up with Heather Szpecht, leader of the Banff & Lake Louise Tourism Brand and Strategy team to dive deeper into the how - and why - of our destination’s brand and values.
What initiatives are happening in the community that support our shared vision for tourism? We want to know! Share your story here.