Featured Stories
Partners on the Path: Collaboration is Adding Housing in Banff
Like most things, housing in Banff is unique. But with collabortation between the public and private sector, progress is being made.
The Partners
The process of developing the vision for tourism called "Lead Tourism for Good" was led by Banff & Lake Louise Tourism and the Town of Banff, in close partnership with Parks Canada. The three partners are doing a lot to support this collective vision.
Featured Stories
Partners on the Path: Here’s How Parks Canada Protects Banff National Park’s Waters from Aquatic Invasive Species
The waters of Banff National Park are a big part of what makes this place special but these waters are facing a growing challenge.
Featured Stories
How Banff and Lake Louise is Redefining Incentive Travel
Incentive travel is big business in the tourism world—and it matters even more in places like Banff and Lake Louise, where tourism is the core industry, supporting nearly every job in the community.
Featured Stories
Partners on the Path: Reducing Single-Use Items in Banff
Waste managment is a national park is an important responsibility, learn more about the Town of Banff's Single-Use Items Reduction Strategy.
Featured Stories
Partners on the Path: Trip Builder Helps Visitors Plan for Joy — Not Disappointment
Banff & Lake Louise Tourism's Trip Builder is more than just a digital product. It's connected to a bigger picture.
Featured Stories
Partners on the Path: Shifting Visitor Behaviour in Banff National Park
Banff & Lake Louise Tourism (BLLT) launched a bold new responsible visitation initiative that encourages visitors to “Shift into Park Mode”.
Featured Stories
Partners on the Path: How Banff National Park is Moving Visitors Differently
To support the visitor experience, the Town of Banff, Banff & Lake Louise Tourism, and Parks Canada partner on an innovative campaign to move people around Banff National Park car-free.
Featured Stories
Partners on the Path: the Role of Values in Destination Marketing
How do values shape destination marketing and decision-making? In this Q&A, Delaney Johnston, Brand Manager at Banff & Lake Louise Tourism, explains the role of values-led marketing and how it relates to the vision for tourism in Banff and Lake Louise.
Partner Initiatives:
One of our biggest realizations as a group of partners is this: in order to stay the same, we absolutely have to change.
Leslie Bruce, President & CEO at Banff & Lake Louise Tourism
Lead Tourism for Good Steering Committee
The steering committee members are champions and stewards of Lead Tourism for Good. They work together to create, enable, and influence the conditions for a sustainable visitor economy that protects the health of our natural environment and contributes to the wellbeing and prosperity of our communities. The committee meets regularly.
- Corrie DiManno, Town of Banff
- Kelly Gibson, Town of Banff
- Melanie Kwong, Parks Canada
- Salman Rasheed, Parks Canada
- Francois Masse, Parks Canada
- Shawn Birch, Banff Caribou Properties
- Leslie Bruce, Banff & Lake Louise Tourism