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The Partners

The process of developing the vision for tourism called "Lead Tourism for Good" was led by Banff & Lake Louise Tourism and the Town of Banff, in close partnership with Parks Canada. The three partners are doing a lot to support this collective vision. Here are some highlights:

Partner Initiatives:

One of our biggest realizations as a group of partners is this: in order to stay the same, we absolutely have to change.

Leslie Bruce, President & CEO at Banff & Lake Louise Tourism

Lead Tourism for Good Steering Committee

The steering committee members are champions and stewards of Lead Tourism for Good. They work together to create, enable, and influence the conditions for a sustainable visitor economy that protects the health of our natural environment and contributes to the wellbeing and prosperity of our communities. The committee meets regularly.

  • Corrie DiManno, Town of Banff
  • Kelly Gibson, Town of Banff
  • Melanie Kwong, Parks Canada
  • Salman Rasheed, Parks Canada
  • Francois Masse, Parks Canada
  • Shawn Birch, Banff Caribou Properties
  • Leslie Bruce, Banff & Lake Louise Tourism