The process of developing the vision for tourism called "Lead Tourism for Good" was led by Banff & Lake Louise Tourism and the Town of Banff, in close partnership with Parks Canada. The three partners are doing a lot to support this collective vision.
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To support the visitor experience, the Town of Banff, Banff & Lake Louise Tourism, and Parks Canada partner on an innovative campaign to move people around Banff National Park car-free.
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Waste managment is a national park is an important responsibility, learn more about the Town of Banff's Single-Use Items Reduction Strategy.
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How do values shape destination marketing and decision-making? In this Q&A, Delaney Johnston, Brand Manager at Banff & Lake Louise Tourism, explains the role of values-led marketing and how it relates to the vision for tourism in Banff and Lake Louise.
One of our biggest realizations as a group of partners is this: in order to stay the same, we absolutely have to change.
Leslie Bruce, President & CEO at Banff & Lake Louise Tourism
The steering committee members are champions and stewards of Lead Tourism for Good. They work together to create, enable, and influence the conditions for a sustainable visitor economy that protects the health of our natural environment and contributes to the wellbeing and prosperity of our communities. The committee meets regularly.
