Throughout the process of developing Lead Tourism for Good, we heard a strong shared interest and understanding of the main issues and challenges faced in Banff and Lake Louise, and even to some degree the solutions required.
In response, and shaped by the valuable input and thoughtful recommendations put forward by the community, we identified five key strategic trails to guide tourism towards a sustainable future. We call them the "Trails to Tomorrow".
These opportunities reflect the priorities we share — as community members, local businesses, industry leaders, and visitors — and the actions we’ll take together to create a better tomorrow, with and by tourism.
The Trails to Tomorrow
In Banff National Park, providing world-class visitor experiences is our collective superpower - we want to support existing and new ways of experiencing and enjoying the park, that are aligned with the values and heritage of people and place.
Learn more about what Banff and Lake Louise is doing to action this trail here.
Protecting the ecological integrity of the park is a source of pride for all who work, live and do business here. Fostering tourism that enhances the natural legacy of this place is integral. As partners, we want to take leadership in reducing the impact of tourism across all aspects of the health and integrity of the national park's ecosystem and build on the shared benefits of sustainable adaptation and investment towards a regenerative and prosperous future for all.
Learn more about what Banff and Lake Louise is doing to action this trail here.
The wellbeing of our community is a strong indicator of the health of our visitor ecosystem, and while a great place to live is a great place to visit, the reverse is not necessarily true. We must continuously work to improve Banff and Lake Louise as thriving places to live, work and visit, recognizing that national park communities have a special and unique responsibility.
Learn more about what Banff and Lake Louise is doing to action this trail here.
Banff National Park exists within the territories of Treaty 6, 7 and 8, and the Métis homeland. Indigenous peoples are the original inhabitants of the lands and are important partners in the stewardship of these heritage places, with connections to the lands and waters since time immemorial. Parks Canada, Town of Banff and many more partners within the park are working to build meaningful and long-term relations with Indigenous Communities and Peoples.
Learn more about what Banff and Lake Louise is doing to action this trail here.
We need to get really smart about how we leverage the power of data to inform and elevate our decision-making – as marketers, as planners, as experience developers, and as businesses. Beyond that, we aspire to an open-source mindset and approach to innovation, inviting new perspectives and ideas to strengthen our destination and further tourism development.
Learn more about what Banff and Lake Louise is doing to action this trail here.
It's easy to be moved by the world and want to help protect it.
Shared by a visitor for Lead Tourism for Good: the 10-Year Vision for Tourism in Banff and Lake Louise