Shaped by extensive input and recommendations put forward by the community, five Trails to Tomorrow have been identified to address in leading tourism towards a sustainable future—this is the Nature Positive and Climate Action trail.
Our objective is to work together to ensure that tourism actively and ambitiously contributes to protecting our natural capital, not only reducing the footprint of everyone enjoying the park, but creating opportunities to have a positive impact.
To showcase how Banff and Lake Louise is advancing this trail, we’re sharing inspiring Stories from the Trails—real-life accounts of local initiatives, people, and projects that contribute to the vision to Lead Tourism for Good.
Featured Stories
Through their initiative “Cool 2 Carpool”, the 100-year-old Banff ski hill rewards visitors who share a ride to the mountain with deeply discounted lift tickets.
Featured Stories
Food is more than a dining experience at the Juniper Hotel & Bistro – it's a connection to landscape.
Featured Stories
37,357 single-use items were diverted from waste at the Banff Christmas Market in 2025.
Featured Stories
For more than two decades, Banff Airporter has been more than a shuttle service, it has been a welcome mat to the Canadian Rockies.
Featured Stories
Discover Banff Tours has set measurable targets to reduce environmental footprint while deepening their positive impact on the land.
Featured Stories
In this place, where wild beauty meets world-class hospitality, destination management companies like PDS are demonstrating that sustainability and excellence can go hand in hand.
Featured Stories
More than just housing, Priscilla’s Place supports the people who make Banff’s tourism experiences possible, including those working in hospitality, retail, guiding, and beyond.
Featured Stories
Last year, in Banff and Jasper, Pursuit invested close to $350,000 in energy efficiency projects including at the Elk + Avenue Hotel and the Mount Royal hotel.
Featured Stories
Waste managment is a national park is an important responsibility, learn more about the Town of Banff's Single-Use Items Reduction Strategy.
Featured Stories
Siona Gartshore, a passionate Zero Waste Trailblazer has transformed her love for the environment into a thriving business.
Featured Stories
Find out how SkiBig3 is taking responsibility to protect the environment.
Featured Stories
The hotel has taken a bold step in the fight against food waste.
Featured Stories
For over 20 years, the hotel has been a key contributor to Parks Canada’s No Net Negative Environmental Impact (NNNEI) initiative.
What initiatives are happening in the community that support our shared vision for tourism? We want to know! Share your story here.