Featured Stories
Stories from the Trails: Signs of Change - Rethinking Signage Sustainability in Banff
For Valley Sign & Design, signs are an opportunity to reduce environmental impact.
Trails to Tomorrow: Nature Positive and Climate Action
Shaped by extensive input and recommendations put forward by the community, five Trails to Tomorrow have been identified to address in leading tourism towards a sustainable future—this is the Nature Positive and Climate Action trail.
Big impression, small footprint
Our objective is to work together to ensure that tourism actively and ambitiously contributes to protecting our natural capital, not only reducing the footprint of everyone enjoying the park, but creating opportunities to have a positive impact.
To showcase how Banff and Lake Louise is advancing this trail, we’re sharing inspiring Stories from the Trails—real-life accounts of local initiatives, people, and projects that contribute to the vision to Lead Tourism for Good.
Featured Stories
Stories from the Trails: At Mt. Norquay, Sharing the Ride Comes with a Reward
Through their initiative “Cool 2 Carpool”, the 100-year-old Banff ski hill rewards visitors who share a ride to the mountain with deeply discounted lift tickets.
Featured Stories
Stories from the Trails: A Plant-Rich Connection to Place at The Juniper Bistro
Food is more than a dining experience at the Juniper Hotel & Bistro – it's a connection to landscape.
Featured Stories
Stories from the Trails: Banff Borrows—One Year On
37,357 single-use items were diverted from waste at the Banff Christmas Market in 2025.
Featured Stories
Stories from the Trails: Banff Airporter Goes Beyond Sustainable Transportation
For more than two decades, Banff Airporter has been more than a shuttle service, it has been a welcome mat to the Canadian Rockies.
Featured Stories
Stories from the Trails: Discover Banff Tours Surpasses Emission Reduction Goals
Discover Banff Tours has set measurable targets to reduce environmental footprint while deepening their positive impact on the land.
Featured Stories
Stories from the Trails: How Pacific Destination Services Balances Wild Beauty with World-Class Events
In this place, where wild beauty meets world-class hospitality, destination management companies like PDS are demonstrating that sustainability and excellence can go hand in hand.
Featured Stories
Stories from the Trails: Sustainability Meets Social Impact at YWCA Banff’s Priscilla’s Place
More than just housing, Priscilla’s Place supports the people who make Banff’s tourism experiences possible, including those working in hospitality, retail, guiding, and beyond.
Featured Stories
Stories from the Trails: Pursuit’s Banff Jasper Hotels Embrace Smart and Sustainable Energy Swaps
Last year, in Banff and Jasper, Pursuit invested close to $350,000 in energy efficiency projects including at the Elk + Avenue Hotel and the Mount Royal hotel.
Featured Stories
Partners on the Path: Reducing Single-Use Items in Banff
Waste managment is a national park is an important responsibility, learn more about the Town of Banff's Single-Use Items Reduction Strategy.
Featured Stories
Stories from the Trails: Banff Tea Co. Makes a Big Impact with Small Leaves
Siona Gartshore, a passionate Zero Waste Trailblazer has transformed her love for the environment into a thriving business.
Featured Stories
Stories from the Trails: How Banff and Lake Louise’s Ski Hills Champion Nature-Positive Action
Find out how SkiBig3 is taking responsibility to protect the environment.
Featured Stories
Stories from the Trails: Fairmont Banff Springs Gets Smart with Food Waste
The hotel has taken a bold step in the fight against food waste.
Featured Stories
Stories from the Trails: Fairmont Chateau Lake Louise Uses Data For Good
For over 20 years, the hotel has been a key contributor to Parks Canada’s No Net Negative Environmental Impact (NNNEI) initiative.
What's happening in Banff and Lake Louise to advance the Nature Positive and Climate Action trail?
Share your story
What initiatives are happening in the community that support our shared vision for tourism? We want to know! Share your story here.