When the first pioneers came to the Canadian Rockies, they brought with them hopes, dreams and beans. Yes, beans, green coffee beans! For hundreds of years coffee beans were not roasted till they were meant to be, when you needed them.Pioneers roasted beans in a cast iron pan, smashed them with anything handy. (a rock or pistol handle maybe?) Then hot water was poured over the mash making the freshest brew possible. That my friend is how coffee it is supposed to be enjoyed, fresh! You see, coffee is like wine in that exposure to air oxidizes it making it taste awfully funny after a while.That is why at BRC, we roast the beans just like the pioneers did, as close to the time you want to brew your pot. At BRC we go back to how coffee was meant to be enjoyed, freshly roasted and infused only with the fresh Rocky Mountain air!! No hustle and bustle here folks, Just Darn Good Coffee!