Ambassador Program

Are you a local? Become a Banff and Lake Louise Ambassador!

We are a community that works together to extend a warm and inclusive welcome to our many visitors from across the globe. As someone who lives, plays and works in Banff National Park, you’re already a natural ambassador of this special place. The Ambassador program is designed to provide new locals with an overview of all there is to do and see, help you discover more about your community and share tips to stay safe while exploring. From learning the names of local peaks to what there is to see and do around town, it’s the perfect way to familiarize yourself with the park and share this first-hand knowledge with visitors.

How it works

Join us for a free 1-hour session where you’ll discover how to answer common questions you might get from visitors, learn about living with wildlife, connect with your community, and a whole lot more. Then, head out with your Ambassador Pass. With offers and experiences valued at over $1,400, you can use it to explore everything that Banff and Lake Louise have to offer. Program participants must work for a member business to be eligible to receive the Ambassador Pass. Eligible participants will be issued only one Ambassador Pass. Please note that the pass is non-transferable, all offers are subject to availability and some restrictions may apply.

Upcoming Sessions

Date	Time	Location	Notes
Thursday, June 26, 2025	7pm - 8pm	Catharine Robb Whyte Building, 101 Bear Street, Banff	Pre-registration required
Thursday, July 3, 2025	7pm - 8pm	Catharine Robb Whyte Building, 101 Bear Street, Banff	Pre-registration required
Thursday, July 10, 2025	7pm - 8pm	Catharine Robb Whyte Building, 101 Bear Street, Banff	Pre-registration required
Thursday, July 17, 2025	7pm - 8pm	Catharine Robb Whyte Building, 101 Bear Street, Banff	Pre-registration required
Thursday, July 24, 2025	7pm - 8pm	Catharine Robb Whyte Building, 101 Bear Street, Banff	Pre-registration required
Thursday, July 31, 2025	7pm-8pm	Catharine Robb Whyte Building, 101 Bear Street, Banff	Pre-registration required

**Please check back often for additional dates and unavoidable cancellations.

Useful Resources for Banff and Lake Louise Residents

Get the inside scoop on Banff and Lake Louise

Explore stories and blogs written by passionate Banff and Lake Louise locals. From top things to do to detailed how-to guides and itineraries, you'll find plenty of inspiration for your next trip to Banff National Park.

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