5℃ / 41


  • Sat
    7℃ / 45
  • Sun
    8℃ / 46

Ambassador Program

Banff & Lake Louise Ambassador Program


We are a tourism community, and we are all working together to welcome guests from across the country and from around the globe.  We are grateful for your dedication and the warm welcome you share with travellers.

Visitors will ask you daily about what there is to do and see.  The Ambassador program is designed to provide new residents with an overview of all there is to do and see, help you discover more about your community, and tips to stay safe while exploring.  For our seasoned locals, come and be re-inspired.

We are offering in-person welcome and orientation sessions at the Lux Cinema Banff and participating in the Restrictions Exemption Program.  Bring valid personal identification and applicable documents reflecting proof of vaccination or proof of a privately-paid negative PCR or rapid test within 72 hours of the session, or documentation of a medical exemption. Find more information about the new temporary measures Alberta introduced to reduce the impacts of COVID-19. Check back often for more in-person session dates.

We look forward to welcoming you!

Lux Cinema Banff

Pre-registration is not required.

  • Tuesday, October 12 - 11 a.m. to noon
  • Thursday, October 21 - 2 p.m. to 3 p.m.

Attend one of these sessions and find out more about offers available to ambassadors!  

Need some help answering visitor questions?  Use our chat to connect with local experts, a trusted source of all that is going on, each of them happy to help you find the most up to date information.


Safe & Healthy

Banff National Park provides an opportunity to enjoy the health and wellness benefits that come with being outdoors in nature. 

Our communities and local businesses have put measures in place to ensure health and safety remains top-of-mind.  A positive and safe experience for residents and visitors is essential.  Alberta has introduced new temporary measures to reduce the impacts of COVID-19. 

Resources for residents

Mental health support

Activities and recreation

COVID-19 and your time in Banff National Park

Tips to respect wildlife and stay safe

Together we welcome visitors

There is so much to see and do in Banff National Park!  Visitors ask us, as locals, for recommendations and they enjoy hearing about the places we like to go. Our communities exist to welcome and serve visitors to Canada’s first national park.

Check out these resources to help you answer questions and inspire visitors to discover more and share the best way to see our amazing spaces and how to reserve special places.  If you need help answering visitor questions, use the chat button on this page to connect with Visitor Experience Specialists. They’re locals, happy to help you find the most up to date information that your visitor is asking about.

Things to do

Where to eat

What visitors ask locals - FAQ

How to purchase a National Park Pass online

How to get around Banff National Park -

Transit and Shuttles

Let's Explore

Inspire your sense of adventure and create a connection with the welcoming and diverse community that we share with visitors, wildlife and each other as local residents. 

There is a lifetime of things for you to explore and discover! 

Exploring & adventure safety

Things to do


How to get around

Connect with your community

We are one of very few communities throughout the world that has the privilege to live within a national park and it’s our responsibility to treat each other, our communities, visitors and wildlife with care and respect. 

There's a vibrant sense of community in Banff and Lake Louise and we all share the beauty of this special place. Here are resources to get the inside scoop and find out more about your community.   

Improvement District No. 9 

Lake Louise Sport & Recreation Centre

Town of Banff 

Banff Life

Parks Canada - Banff National Park 

Banff & Lake Louise Tourism