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Ambassador Program

Are you a local? Become a Banff and Lake Louise Ambassador!

We are a community that works together to extend a warm and inclusive welcome to our many visitors from across the globe. As someone who lives, plays and works in Banff National Park, you’re already a natural ambassador of this special place. The Ambassador program is designed to provide new locals with an overview of all there is to do and see, help you discover more about your community and share tips to stay safe while exploring. From learning the names of local peaks to what there is to see and do around town, it’s the perfect way to familiarize yourself with the park and share this first-hand knowledge with visitors.

How it works

Join us for a free 1-hour session where you’ll discover how to answer common questions you might get from visitors, learn about living with wildlife, connect with your community, and a whole lot more. Then, head out with your Ambassador Pass. With offers and experiences valued at over $1,400, you can use it to explore everything that Banff and Lake Louise have to offer. Program participants must work for a member business to be eligible to receive the Ambassador Pass. Eligible participants will be issued only one Ambassador Pass. Please note that the pass is non-transferable, all offers are subject to availability and some restrictions may apply.

Upcoming Sessions

DateTimeLocationNotes
Tuesday, Dec 12, 202311 am - 12 pmLux Cinema, 229 Bear Street, BanffPre-registration not required
Thursday, Dec 14, 20237 pm - 8 pmCatharine Robb Whyte Building, 101 Bear Street, BanffPre-registration not required
Thursday, Dec 21, 20237 pm - 8 pmCatharine Robb Whyte Building, 101 Bear Street, BanffPre-registration not required

**Please check back often for additional dates and unavoidable cancellations.

Useful Resources for Banff and Lake Louise Residents

Get the inside scoop on Banff and Lake Louise

Explore stories and blogs written by passionate Banff and Lake Louise locals. From top things to do to detailed how-to guides and itineraries, you'll find plenty of inspiration for your next trip to Banff National Park.

See Stories

Discover the experiences that make this place so special

Learn about all the exciting adventure and outdoor activities available to locals and visitors alike

Outdoor Activities
Hikers explore the stunning Sentinel Pass outside of Moraine Lake, AB.Hikers explore the stunning Sentinel Pass outside of Moraine Lake, AB.Hikers explore the stunning Sentinel Pass outside of Moraine Lake, AB.

Featured Stories

9 Bucket List Hikes in Banff National Park

Over 1,600 KMs of trails, Banff and Lake Louise offer adventurers some of the best hiking on the planet.

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