Shift Consulting

A shift in perspective. That’s often what it takes to identify the best way to connect with an audience. Our most challenging work as communicators is identifying where the story should begin, so we can engage our client’s target audience in time to create a movement, achieve a business objective or gain buy in. Making the connections that help our clients’ achieve even their loftiest goals, is what we do best. And we love this work. It’s a common misnomer that communicators are simply writers. The best communicators are strategists who help clients make operational decisions that will result in the strongest outcomes for their stakeholders. We provide expert marketing and communications counsel, develop plans that include measurement and take pride in masterful execution – whether that means developing a series of billboards, a website, a twitter campaign, an annual report or a straightforward speech. Shift is a small, full-service integrated marketing and communications company based in Banff, Alberta. We offer our clients from across the country end-to-end services ranging from internal communications to public consultation and marketing. With a lifetime of experience, we have come to love best practices and have earned a reputation for developing them. We don’t believe in a cookie cutter approach to communications. Everything we do is based on true insight and proven experience in implementation. The specific services we offer our clients are: • Primary research services • Communications planning and execution: internal, external • Government relations • Giving programs/community outreach activities • Issues management • Public relations support/reputation management • Media relations/coaching and training • Crisis communications • Writing • Digital support (website and social media) • Marketing • Public consultation • Facilitation • Leadership training. Shift’s Unique Facilitation and Leadership Training Services We offer facilitation services and train leaders and fellow communicators who want to embrace creative facilitation methods that foster connection. These connections are where innovation happens —allowing people to freely share ideas, leading to collaboration that will deliver game-changing innovation. We provide communications coaching and training to enhance skills in storytelling, networking, customer service, media relations and strategic planning. Shift’s curriculum also includes: team building, storytelling, media training, handling conflict and difficult questions, strategic planning and futuring.