Travel Trade in Banff and Lake Louise
Banff and Lake Louise are places that leave a lasting impression. Towering mountain peaks, turquoise lakes, abundant wildlife, vibrant communities, and experiences rooted in nature have inspired travellers from around the world for generations. The Travel Trade Resource Hub was created to give you the tools, knowledge, and local insights needed to inspire travel to the destination, confidently help clients with trip planning, and curate memorable itineraries in Banff National Park.



Become a Destination Expert
Discover what sets Banff and Lake Louise apart. Learn about the landscapes, communities, wildlife, culture, and experiences that have made Banff National Park one of the world's most celebrated mountain destinations.
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What's New in Banff and Lake Louise
Stay up to date on new experiences, openings, seasonal updates, events, and destination developments. Discover what's happening in Banff and Lake Louise and find fresh reasons for clients to visit.
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Build a Custom Itinerary
Every traveller experiences Banff and Lake Louise differently. Use the one-of-a-kind Trip Builder tool to create personalized itineraries based on your clients' interests, travel style, and length of stay.
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Get in Touch With the Team
Our Travel Trade team is here to help. Connect with local destination experts for trip-planning support, training opportunities, and answers to your Banff and Lake Louise questions.
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Banff & Lake Louise Tourism is committed to truth and reconciliation, as we continue learning how to be better allies of Indigenous Peoples. We appreciate the meaningful and respectful partnerships we are developing as we live and work on the traditional territories of the Nations of Treaties 6, 7, and 8, and in Métis homelands. We acknowledge all Indigenous Peoples living in relationship with these lands. The Indigenous Tourism Strategy, developed in partnership with Indigenous leaders and communities, guides our work to elevate Indigenous Tourism as reconciliation in action and advance our shared vision to Lead Tourism for Good.