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Banff Ambassador Program

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Welcome to Banff! The Banff Ambassador Program is a fun and informative program that helps new residents of Banff learn more about Banff National Park so that they can share their knowledge with visitors. The two-part program is run by Banff & Lake Louise Tourism in collaboration with BanffLIFE and Discover Banff Tours. 

During the program you will learn about Banff National Park’s diverse wildlife and interesting history, be able to identify local landmarks, become aware of Park rules and regulations, find out how to play and stay safe, and explore things to do and see in the Park. 

Upon completion of Parts One and Two of the program, participants are eligible to receive the Experience Banff National Park Passport valued at over $500, enabling you to meet people in your community, experience local businesses and attractions, and share your knowledge and stories.

Banff Ambassador Program: Part One

Part One of the Program is offered twice a month. It is free and you do not need to register in advance, but please arrive at least 15 minutes early. Latecomers may not be seated. 

The dates and times for upcoming sessions are listed below. 

  • YWCA: 102 Spray Avenue
  • 101 Bear Street: on the corner of Bear St and Buffalo St, above the library
  • Lux Cinema: 229 Bear Street
Upcoming Sessions
  • October 13: 7pm – 8:30pm - YWCA 
  • October 19: 3:30pm - 5:00pm - 101 Bear Street
  • October 20: 7pm – 8:30pm - 101 Bear Street 
  • October 25: 9:00am – 10:30am Lux Cinema
  • October 26: 3:30pm – 5:00pm 101 Bear Street
  • October 27: 7:00pm – 8:30pm 101 Bear Street
  • November 1: 9:00am – 10:30am Lux Cinema
  • November 2: 3:30pm – 5:00pm 101 Bear Street
  • November 3: 7:00pm – 8:30pm 101 Bear Street
  • November 9: 3:30pm – 5:00pm 101 Bear Street
  • November 10: 7:00pm – 8:30pm 101 Bear Street
  • November 16: 3:30pm – 5:00pm 101 Bear Street
  • November 17: 7:00pm – 8:30pm 101 Bear Street
  • November 22: 9:00am – 10:30am Lux Cinema
  • CANCELLED November 24: 7:00pm - 8:30pm 101 Bear Street
  • November 29: 9:00am – 10:30am Lux Cinema
  • December 1: 7:00pm – 8:30pm 101 Bear Street
  • December 7: 3:30pm – 5:00pm 101 Bear Street
  • December 8: 7:00pm – 8:30pm 101 Bear Street
  • December 15: 7:00pm – 8:30pm 101 Bear Street
  • December 21: 3:30pm – 5:00pm 101 Bear Street

For more information, or to book a private employer session, contact Barb Bean, Senior Manager Visitor Experience, at 403-763-2039 or bbean@banfflakelouise.com. If you work in Lake Louise, please contact jacquie.gilson@pc.gc.ca to inquire about the Discover Lake Louise program.

Banff Ambassador Program: Part Two

You are eligible to participate in Part Two of the Program if you have completed Part One and you are working in Banff. Part Two is an interpretive sightseeing tour of Banff National Park, during which you will visit the most important and popular sites in the area and maybe even spot some wildlife.
Tours run every day from 8:30am - 11:30am and cost $10 plus GST per person. You must book your tour at least 24 hours in advance by visiting the Discover Banff Tours store in Sundance Mall (215 Banff Avenue) and showing your card from Part One and proof of employment in Banff. 

Course Resources

Download the Banff Ambassador Course Resources sheet, which contains information about Banff National Park and the special community that lives within it. The sheet is available in the following languages: English, Filipino, French, Japanese, Korean.