Sustainability in Banff and Lake Louise
Many of our strengths as a community come from the fact that the townsite was built to support the visitor to Banff National Park. The variety of services, an abundant work availability, population diversity, and a focus on protecting the environment are all qualities that are present in our community because of our unique position of being located in Canada’s first national park.

Lead Tourism for Good
In Banff and Lake Louise, our vision is to Lead Tourism for Good.
This shared vision guides how we approach tourism here, balancing environmental sustainability, community wellbeing, cultural integrity, and economic prosperity.
In this extraordinary place, nature sets the pace. We are shaped by the changing seasons, the habitats of wildlife, and the iconic landscapes.
By working together, we aim to protect what makes Banff and Lake Louise special while supporting thriving communities, a resilient tourism economy, and exceptional visitor experiences for generations to come.
Media Inquires
If you are a journalist or media professional interested in learning more about the initiatives, partnerships, and work underway to advance sustainable tourism in Banff and Lake Louise, please get in touch at media@banfflakelouise.com.