This workshop will focus on the key foundational elements of the destination brand including values, priority audience, and brand promise. Together we’ll explore how you can align with this work to enhance your marketing efforts and the experiences you create for visitors. 

Developed in extensive consultation with industry, community, and visitors, Banff and Lake Louise's destination brand has been refined.

This workshop will focus on the key foundational elements of the destination brand including values, priority audience, and brand promise. Together we’ll explore how you can align with this work to enhance your marketing efforts and the experiences you create for visitors.

Please credit ROAM Creative / Banff & Lake Louise Tourism where possible

2022_MoraineLake_Friends_ROAMCreative

Destination Brand & Values Workshop

Event Overview