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Summer Campaign Targets International and US Markets

The summer marketing campaign has been launched to entice potential travellers to choose Banff and Lake Louise as their preferred destination this summer. Knowing long-haul travellers stay longer and spend more, our paid campaign approach allows these visitors ample time to book and plan their trips.

View the markets and customers we are targeting, the creative approach, and the data and insights garnered from the Net Promotor Score (NPS) summer visitor surveys. On March 1st, we shared an overview with members about the 2023 Summer Campaign. This presentation was recorded and a Member Toolkit is also available for you to access.

Campaign Objectives:

  • Inspire longer stays in destination
  • Showcase reasons guests should do more on their trip
  • Encourage visitors to book and plan ahead for their summer trip
  • Build on partner campaigns to elevate and retarget leads to our website

Access the Summer Campaign Toolkit

View the presentation recording

How You Can Be Involved

  1. Let us know about any new summer product.
  2. Add your event to the BLLT events calendar.
  3. Update your business listing on our website.
  4. Summer images are available to members in the media hub.
  5. If you have a media/influencer strategy, let's discuss if we can support.
  6. Have new summer content? We would love to use it.
  7. Follow the member newsletter for opportunities and updates from us. Subscribe here.

Contact our team here with any questions.

Published 2023-03-06